Blackhawk Network's Charitable Milestone in 2024
In 2024, Blackhawk Network (BHN) has proudly reached an impressive philanthropic milestone by donating $2.7 million to 73 charities around the globe. This remarkable achievement highlights the company's unwavering dedication to supporting valuable charitable causes while fostering meaningful connections within communities worldwide.
The Essence of Giving at Blackhawk Network
Talbott Roche, CEO and president of BHN, emphasizes that philanthropy is a core aspect of the company's identity. Roche stated, “At BHN, philanthropy and giving are central to who we are. We’re passionate about supporting organizations that drive positive change and empowering individuals and businesses to make an impact. Through our partnerships and philanthropic initiatives, we aim to create opportunities for generosity that resonate far beyond a single moment.” This philosophy drives BHN to continually strive for positive change.
Innovative Charitable Initiatives: Giving Good™ Gift Cards
In 2020, BHN made a significant commitment to charitable giving by launching its innovative Giving Good™ Gift Cards. These gift cards, which feature top restaurants, retailers, and entertainment brands, allow recipients to choose where they want to redeem their gift. BHN donates an amount equal to 3% of the card's value to one of the selected charities chosen by the gift card recipient. This initiative supports top American charities such as the American Cancer Society, Feeding America, Habitat for Humanity, Make-A-Wish, St. Jude's Children's Research Hospital, and the Wounded Warrior Project. The gift card value varies from $25 to $500, with no fees added.
Supporting Charitable Partners
Thanks to this groundbreaking program, BHN has played an essential role in supporting its charity partners. In 2024 alone, BHN achieved a milestone of contributing over $1 million each to Habitat for Humanity and St. Jude Children’s Research Hospital, marking a significant impact since the Giving Good program's inception.
Insights on Gift Giving and Charity
Current research indicates a strong interest among gift givers in purchasing charitable gift cards. A recent study by BHN revealed that nearly 60% of respondents expressed a desire to buy gift cards that support charitable purposes. Notably, 65% of younger generations, including Gen Z and millennials, showed increased interest in gifts that give back.
The Power of Charitable Giving
According to Kathy Selders, Executive Director at Charity On Top, charitable contributions remain a powerful method for individuals and businesses to make a substantial impact. She highlighted, “With 67% of all giving coming from individuals, we’re thrilled to see gifting options that inspire generosity during the holiday season. These products make it easier than ever to support important causes and spread the spirit of giving.” BHN's initiatives reflect this sentiment, providing various ways individuals can engage in philanthropy.
Accessibility to Charitable Contributions through Tango
In alignment with the goal of making charitable giving more accessible, Tango, a division of BHN, enhances this ethos through its self-serve portal. Tango enables customers to access over 1,000 digital gift cards and charitable options, encouraging recipients to direct part or all of their rewards to non-profit partners, including the American Red Cross, Charity On Top, and Habitat for Humanity. To date, Tango has facilitated over $12 million in payments to charities through its platform, reinforcing the importance of charitable giving.
Encouraging a Culture of Giving
BHN is committed to promoting a culture of giving among its global workforce. The company provides its full-time employees with 16 hours of paid volunteer time annually, encouraging them to engage in community service. This initiative exemplifies BHN’s dedication to creating a meaningful impact both locally and globally. Additionally, the company offers an internal recognition program that allows employees to award points to colleagues for exemplary efforts. This year alone, team members have directed thousands of dollars in donations to various charities like Convoy of Hope, Sea Shepherd Conservation Society, Samaritan’s Purse, and efforts supporting hurricane victims in the Southeastern US.
Make Your Gifts Count This Holiday Season
This holiday season, consider giving gifts that make a lasting impact. Explore the options offered by charitable gift cards and discover how your giving can inspire further generosity in your community. Together, we can create a culture of giving that resonates broadly.
Frequently Asked Questions
What is Blackhawk Network's philanthropic commitment?
Blackhawk Network is dedicated to giving back, with a significant commitment highlighted by their $2.7 million donation to 73 global charities in 2024.
How do the Giving Good Gift Cards work?
The Giving Good Gift Cards allow recipients to select where they want to redeem their gift, with BHN donating 3% of each card's value to a charity of the recipient's choice.
Which charities benefit from Blackhawk Network's programs?
Some charities include the American Cancer Society, Habitat for Humanity, Make-A-Wish, and St. Jude Children's Research Hospital.
How does BHN engage its employees in charitable giving?
BHN offers employees paid volunteer time and allows them to contribute points earned in recognition programs to charities.
What impact has BHN created through Tango?
Through its Tango division, BHN has facilitated over $12 million in charitable contributions, promoting accessibility to digital gift cards and charitable options.
