BITE Rebrands to Transform Climate-Smart Eating
A new identity for a mission-driven approach to sustainable eating
BITE: Building Impact Through Eaters, formerly known as Food for Climate League, is embarking on an exciting journey to promote climate-smart food choices. This name change symbolizes the evolution of the organization over six impactful years.
Initially founded to combine the concepts of food and climate, the organization recognized the need to bridge these often-separated conversations. Founder and CEO Eve Turow-Paul started this initiative to inspire a shift in how we think about food's connection to our planet. As she states, the focus remains the same: creating a food future that is sustainable and appealing to everyone.
BITE originated as a research-based organization exploring the psychological and social factors that influence our food decisions. This research has now expanded significantly, allowing BITE to assist various organizations in translating insights into tangible actions within their communities, including educational campuses and commercial kitchens.
The organization collaborates with major companies and influential entities, including tech giants like Google and entertainment hubs like Disneyland Resort. BITE also partners with culinary experts and media creators to advocate for sustainable food practices. Their mission is clear: support foodservice operators in embracing sustainable practices through comprehensive workshops and training for culinary teams.
Central to BITE's mission are the three interconnected areas of focus: research and experimentation, fostering behavioral change, and effective narrative design. Each of these areas contributes to making sustainable food choices integrated into everyday life.
BITE’s new name encapsulates its growth and dedication. "BITE signifies Building Impact Through Eaters," shares Turow-Paul. This philosophy emphasizes that real change stems from understanding diverse motivations and fostering collaborative strategies among chefs, operators, creators, educators, institutions, and consumers.
The rebranding to BITE signifies a shift toward a comprehensive service provider dedicated to empowering foodservice operators, brands, and decision-makers to implement proven, scalable strategies. Over the past year, BITE’s initiatives have:
- Enhanced the availability of plant-forward options at various college campuses across the nation.
- Changed perceptions regarding sustainable aquatic food choices.
- Provided insightful research on aligning eater preferences with operational strategies.
- Educated content creators on effective climate-conscious food storytelling.
These developments mark tangible steps BITE is taking to ensure sustainable eating becomes more accessible and culturally significant.
Looking into the future, BITE's ambition is nothing short of transformative: envisioning a food ecosystem that is fair, abundant, and deeply rooted in joy and identity—reaching 100 million individuals with climate-conscious food solutions. Over the coming years, BITE aims to expand its footprint through educational programs, resources, and innovative digital offerings that equip partners with effective behavioral and storytelling strategies in real-world settings.
Food for Climate League was the stepping stone to this ambitious vision. BITE will carry forward this mission with renewed commitment and enthusiasm.
About BITE
BITE: Building Impact Through Eaters, previously known as Food for Climate League, is a nonprofit dedicated to promoting climate-smart eating. By harnessing behavioral science and cultural insights, BITE is committed to fostering a sustainable food future that aligns with the needs of eaters.
Media Contact:
Muniba Ahmed
Marketing and Communications Manager, BITE: Building Impact Through Eaters
516.263.9682
Frequently Asked Questions
What is the new name for Food for Climate League?
The organization has rebranded to BITE: Building Impact Through Eaters.
What do the initials BITE stand for?
BITE stands for Building Impact Through Eaters, emphasizing the role of individual choices in promoting sustainability.
What is the focus of BITE's work?
BITE focuses on increasing awareness and adoption of sustainable food practices through research, training, and collaboration.
Who does BITE collaborate with?
BITE collaborates with influential companies, chefs, and content creators to promote climate-smart eating.
What is BITE's vision for the future?
BITE aims to create an equitable food system that reaches 100 million people with climate-smart solutions.
