Birdeye Unveils New AI Tools Built for Local Brands
Two new generative-AI products give local brands practical ways to compete and win.
Birdeye, widely regarded as a leading AI platform for local brands, has introduced two additions to its toolkit: Insights AI and Competitors AI. Together, they turn raw customer and market signals into clear, generative-AI guidance—so local brands can move faster than their rivals and strengthen their position in the markets they serve.
Putting AI to Work for Local Businesses
At its annual conference, Birdeye showcased meaningful advances in its AI stack, underscoring a steady push toward sharper business intelligence and easier decision-making for everyday operators.
Insights AI: Turn Customer Feedback into Direction
Insights AI focuses on what customers say and how they feel—across reviews, surveys, and other touchpoints—to help brands measure sentiment, improve online reputation, and lift discoverability. Using generative AI, the system combs through feedback and surfaces what matters most, then suggests next steps designed to raise the customer experience and, in turn, overall brand health.
At the center of Insights AI is the Birdeye Score, a simple, composite metric that reflects how customers perceive and engage with a local brand. The score blends several core factors, including:
- Sentiment Score: Captures how customers feel, using signals from reviews and surveys to reveal what’s going well and what isn’t.
- Reputation Score: Tracks the strength of a brand’s online presence by looking at review volume, star ratings, and responsiveness.
- Listings Score: Focuses on visibility and local SEO through analysis of business listings and keyword rankings.
What You Get with Insights AI
- Omni-Channel Signals: Pulls together data from multiple channels to provide a complete view of customer sentiment.
- Industry-Specific Models: Applies AI models tuned for different industries, improving the accuracy of feedback interpretation.
- Generative AI Summaries: Produces clear summaries that highlight performance patterns and trends over time.
- Smart Recommendations: Offers practical, AI-driven suggestions to lift reputation and deepen engagement.
- Industry Benchmarking: Lets brands stack up their performance against relevant industry baselines.
- Interactive Visuals: Uses dynamic visuals to make complex metrics easier to understand and act on.
Seeing the Field: The Competitive View
Competitors AI complements Insights AI by helping local brands spot, track, and analyze their competitive set. It brings AI-powered benchmarking and market analysis into one place, so teams can plan with context and make decisions with confidence.
What You Get with Competitors AI
- Competitor Identification: Uses AI to pinpoint key competitors by industry and location—automatically.
- Benchmarking: Compares essential metrics to show where a company stands in its market.
- SWOT Analysis: Generates comprehensive views of strengths, weaknesses, opportunities, and threats.
- Actionable Recommendations: Delivers concise AI summaries with steps brands can take to stay ahead.
- Social Intelligence: Monitors competitors’ social activity and performance to inform a sharper marketing approach.
Birdeye’s Ongoing Push in AI
From the start, Birdeye has invested heavily in research and development to keep advancing its AI offerings. This year’s conference featured the introduction of AI data scientists—highlighting a focus on turning robust competitive data into practical intelligence tailored for local brands.
As Birdeye’s President and COO, Dave Lehman, put it: “AI tools like these have previously been the preserve of Fortune 500 companies with significant resources. With the advent of our AI data scientists, any local brand can access valuable insights and practical strategies to enhance their performance and competitive edge.”
Availability: Beta with a Waitlist
Insights AI and Competitors AI are currently in beta. Access is available to customers through a waitlist. If you’re looking to strengthen your position with these tools, Birdeye invites interested local brands to reach out.
About Birdeye
Birdeye serves over 150,000 businesses daily and has built a strong reputation in AI for local brands. Its generative AI tools help teams manage online reputation, improve customer interactions, and refine social media efforts—so everyday work turns into steady, measurable gains.
Frequently Asked Questions
What is Insights AI, in simple terms?
It’s Birdeye’s generative AI platform that reads customer feedback, measures sentiment and reputation, and turns those signals into clear, recommended actions.
How does Competitors AI help a local brand day to day?
It identifies key competitors, benchmarks your standing, produces SWOT analyses, and summarizes what to do next—so planning is grounded in real market context.
What’s included in the Birdeye Score?
The score blends Sentiment, Reputation, and Listings metrics to reflect how customers see your brand and how visible you are online.
Are Insights AI and Competitors AI available now?
They’re in beta and available via a waitlist. Customers can request access and be notified as openings roll out.
Who stands to benefit most from these tools?
Local brands of any size that want clearer insight into customers, a better read on competitors, and practical steps to improve performance.
