Birdeye Introduces the Agentic Marketing Platform
Launches 10+ AI agents that think and act autonomously to drive outcomes for multi-location brands.
Birdeye, a leader in marketing solutions for multi-location brands, has unveiled its groundbreaking Agentic Marketing Platform. This platform, revealed during its annual View 2025 conference, is a significant leap in marketing technology. Utilizing proprietary Large Language Models (LLMs), it harnesses the power of over ten autonomous AI agents designed to function as reliable co-workers, enabling seamless completion of marketing tasks from start to finish.
Agentic AI signifies a transformative shift where AI takes initiative, not just support.
The platform is underpinned by an innovative Outcome Framework, allowing businesses to customize their agents according to specific needs, executing both simple and intricate marketing tasks with remarkable efficiency. By merging Brand AI, which maintains core brand elements, with Industry AI, offering vertical-specific insights and compliance, the platform guarantees that each agent remains contextually relevant and aligned with business objectives.
A New Era in Marketing Automation
“Agentic AI is the future of marketing. We have developed a platform where AI agents operate independently, reasoning and acting like adept team members, only faster and at scale. For the first time, companies can delegate entire marketing initiatives to AI agents, trusting that these tasks will be performed with precision,” declares Naveen Gupta, CEO of Birdeye.
These agents are equipped to work alone or under supervision, adapting to context and remembering past interactions. Marketers benefit from a straightforward goal-setting process, leaving the execution to the AI, which significantly reduces the operational load.
“What sets Birdeye apart is its capacity to transform advanced AI technology into practical, everyday tools for businesses. By discerning the specific desires of multi-location brands and crafting agents built around tangible results, Birdeye empowers its customers and extends the reach of AI benefits,” shares Sherwin Wu, Head of Engineering, OpenAI Platform.
Features of the Agentic Marketing Platform
The initial rollout comprises ten specialized AI agents:
- Social AI Agents: The Publishing Agent creates a comprehensive content calendar aligned with the brand, while the Engagement Agent adeptly manages customer interactions.
- Review AI Agents: The Generation Agent identifies optimal timing and locations to gather reviews, and the Response Agent provides context-aware replies to customer feedback.
- Listings Optimization Agent: Focuses on enhancing listings, recognizing keyword opportunities, and ensuring accurate updates across platforms.
- Lead Generation Agents: Engages potential customers through reviews and social media insights tailored to their previous interactions.
- Reporting Agent: Delivers custom insights based on location and performance metrics via a user-friendly chat interface.
- Custom Agents: Allows businesses to create tailored AI workflows that meet unique requirements.
About Birdeye
Birdeye is a cutting-edge agentic marketing platform designed for multi-location brands. Through employing specialized AI agents powered by custom LLMs, their mission is to drive tangible business results by streamlining fragmented marketing processes across various channels, including reviews, listings, social media, and surveys.
With a trusted base of over 200,000 businesses, Birdeye empowers brands to strengthen their local presence, manage reputations, and enhance customer experiences, establishing a new standard for marketing effectiveness. Operating globally with teams across several countries, Birdeye is at the forefront of reshaping how businesses achieve local success.
Contact Information:
Ruchika Batra
Director
Birdeye
For any inquiries, please contact us through our official website.
Frequently Asked Questions
What is the Agentic Marketing Platform?
The Agentic Marketing Platform is an innovative solution by Birdeye that utilizes autonomous AI agents to handle marketing tasks effectively for multi-location brands.
How many AI agents are included in the initial rollout?
The platform launches with over ten autonomous AI agents, each designed to tackle specific marketing functions.
What is the purpose of the Outcome Framework?
The Outcome Framework enables businesses to customize AI agents to meet their unique marketing needs, facilitating quick and accurate task completion.
Who is the CEO of Birdeye?
The CEO of Birdeye is Naveen Gupta, who emphasizes the importance of AI in modern marketing.
How does Birdeye support its clients?
Birdeye provides services and tools to help businesses enhance their local marketing presence, manage their online reputation, and improve customer engagement through sophisticated AI solutions.
