Bill Abbott Discusses Values-Driven Entertainment at NRB 2025
At the recent NRB 2025 International Christian Media Convention, Bill Abbott, the President & CEO of Great American Media, took the stage as a featured panelist to share insights into the evolving landscape of entertainment focused on values. The convention provided a platform for discussing the increasing appetite for faith- and family-centered storytelling.
Expanding the Reach of Values-Driven Content
The conversation explored how leaders in the media sector are navigating the growing demand for content that resonates with core principles of faith and family. Abbott emphasized that the audience's desire for uplifting narratives has surged, positioning Great American Media at the forefront of this movement.
A Shift Towards Family-Friendly Programming
During the session, Abbott shared how Great American Media is dedicated to producing content that reflects the audiences' cherished values. He stated, "At Great American Media, we've created a vibrant network that remains anchored in faith, family, and a love for our country. Our shows resonate deeply with viewers who seek alternatives to mainstream media's offerings."
One of the highlights of his talk included the success of their Christmas programming — a genre Abbott reinvigorated during his time at various networks. According to Abbott, while many cable networks struggle with declining viewership, Great American Family has blossomed, providing heartwarming stories 365 days a year. He noted that during Q4 of 2024, Great American Family stood out as the only network in its category exhibiting household audience growth, as reported by Nielsen.
The Future of Values-Driven Entertainment
As Abbott looked to the future, he highlighted the momentum gained from successful shows like County Rescue, which has recently begun its second season. This series exemplifies Great American Family's commitment to offering engaging, values-driven content, scheduled as part of their 'Faith & Family Sundays'. This programming event showcases fresh episodes from original series for 30 consecutive weeks, further solidifying their dedication to uplifting narratives.
Understanding Audience Expectations
Abbott articulated that their audience comes expecting stories that uplift and inspire. While other networks may focus on shock value, Great American Media prioritizes content that delivers high-quality narratives in alignment with their core values. Abbott reflected, "Entertainment should resonate without compromise as we strive to create a sense of community and connection through our programming."
Adapting to Digital Changes
The influence of digital platforms on media was another crucial topic discussed during the panel. Abbott addressed the need for fair treatment of faith-based content in an ever-evolving technological landscape. He highlighted the importance of having equitable standards in content moderation and censorship, pointing out that "free speech is free speech" and should be upheld across all platforms.
Growth through Digital Platforms
As part of Great American Media's digital expansion, Abbott mentioned their growth in streaming services through Great American Pure Flix. This platform serves as a leading provider of family and faith-based entertainment, catering to audiences seeking positive and inspiring content.
About Great American Media
Great American Media is home to a diverse array of family-friendly brands, such as Great American Family, Great American Pure Flix, and Great American Faith & Living. Each channel aims to celebrate values of faith and family by providing relatable and engaging programming.
Among their offerings, Great American Family presents original movies and series that reflect themes of faith and community. Meanwhile, Great American Pure Flix is designed for those who wish to access entertainment that they can enjoy confidently with their families. Great American Faith & Living enriches viewers through unscripted content that reflects a commitment to faith and country.
Frequently Asked Questions
What topics did Bill Abbott address at NRB 2025?
Bill Abbott focused on the future of values-driven entertainment, emphasizing the demand for faith- and family-centered storytelling.
How is Great American Media performing in the media landscape?
Great American Media is experiencing significant audience growth, especially through its Great American Family network, which successfully attracts viewers with uplifting content.
When did Great American Media launch?
Great American Media was founded in June 2021 and has since broadened its reach in the family-friendly media sector.
What is the significance of the 'Faith & Family Sundays' programming?
This event showcases new episodes from original series for 30 consecutive weeks, reinforcing the network's commitment to delivering relevant content.
How do digital platforms impact faith-based media?
Digital platforms increase accessibility to faith-based content, although there are ongoing concerns regarding censorship and fair treatment of such narratives.
