Big Lift Expands Leadership Team with New Appointments
In an exciting development for the future of lift truck technology, Big Lift, LLC has announced the addition of two key executives to its leadership team. Martin Boyd has been appointed as the new Chief Marketing Officer while Jason Dunigan takes on the role of Vice President of Sales. This strategic move is a significant step forward for Big Lift, particularly for its renowned brands, Big Joe and EP North America, as they aim to enhance their position in the market.
New Roles to Drive Innovation
Both Boyd and Dunigan are bringing a wealth of knowledge and experience to their respective roles, which will be instrumental in helping the company navigate the evolving landscape of material handling equipment. Dunigan began his new role this week, while Boyd is set to join in early 2025. Their leadership will focus on spearheading initiatives that enhance the company's offerings in lift truck electrification, an area of growing importance in the industry.
Insights from Company Leadership
Dan Rosskamm, President of Big Lift, expressed enthusiasm about these appointments. He stated, “Big Lift has a clear focus on where our products will best serve our customers moving into 2025 and beyond. The addition of both Martin and Jason to our team will help us be better positioned for success.” With the industry’s ongoing shift towards modernization, Rosskamm believes these changes are crucial for continuing to provide innovative and sustainable solutions.
Backgrounds of the New Executives
Martin Boyd arrives at Big Lift with an impressive three-decade background in the material handling sector. He has held leadership positions across various functions including engineering and marketing with esteemed companies like Hyster-Yale Group and Toyota Material Handling. His extensive experience will be vital as he leads marketing efforts for Big Lift, focusing on fortifying the presence of the Big Joe and EP brands across the North American market.
On the other hand, Jason Dunigan brings over 25 years of sales management expertise, principally in the industrial forklift arena. A veteran of the U.S. Army, Dunigan's recent role at KION North America saw him making substantial impacts, such as transforming key sales processes and boosting market share through effective dealer partnerships. His leadership will foster the national account and dealer development teams at Big Lift, further propelling the company's growth.
Big Lift’s Vision for the Future
As Big Lift continues on its journey to innovate within the material handling industry, these new appointments are poised to strengthen its operational framework. Both Martin and Jason’s customer-centric approaches align perfectly with Big Lift’s mission to deliver tailored, effective solutions driven by market trends and customer needs.
About Big Lift, LLC
Big Lift is a customer-focused company that specializes in material handling equipment throughout North America. Known for distributing innovative products, including specialized counterbalanced lithium forklifts and leading autonomous solutions, the firm prides itself on its engineering expertise, customer service, and reliable warranty support. With its headquarters in Wisconsin, Big Lift continues to expand its ability to offer timely and effective solutions to its clients through the brands it actively supports.
Frequently Asked Questions
Who are the new executives at Big Lift?
Martin Boyd is the new Chief Marketing Officer, and Jason Dunigan is the Vice President of Sales for Big Lift.
What are the main roles of Boyd and Dunigan?
Boyd will lead marketing functions, while Dunigan will oversee national account and dealer development.
How does Big Lift plan to grow in the material handling sector?
The company aims to expand its leadership in lift truck electrification and enhance its product offerings.
What experience do Martin Boyd and Jason Dunigan bring?
Boyd has over 30 years in the industry, while Dunigan brings 25 years of sales management experience.
What is the vision of Big Lift for the coming years?
Big Lift envisions modernizing its equipment offerings while focusing on customer needs and market trends.
