In the rough-and-tumble world of mobile advertising, cutting through the noise with real results is no easy feat. Yet Bidease finds itself riding high on a wave of growth—200% revenue increase over back-to-back years. That's no small potatoes, and now they're topping it off with a savvy hire: Dock Kim, the former revenue honcho at Moloco, is on deck as the new VP of Business Development.
A High-Stakes Hire
Why bring in a guy like Dock Kim? Well, if you've been clocking in for almost three decades in the industry, you probably have a knack for sniffing out what's worth betting on. Kim's got the kind of street cred that comes from overseeing Moloco's revenue ascent and navigating the murky waters of supply partnerships. The guy knows how to sell machine learning's magic without getting tangled in technical mumbo-jumbo even the execs can't pretend to grasp.
"Advanced machine learning with robust scale is central to how our campaigns perform, and Dock knows how to explain that to buyers in a way they can act on," Bidease CEO Boris Abaev puts it smartly.
The Battle Plan
So what's Kim's to-do list? The guy's stepping onto a moving train headed full-steam into neglected markets and fortifying existing ones. Top on his agenda is juicing Bidease's North America revenue and elbowing in further into juicy sectors like gaming, shopping, and fintech. While he's at it, he'll push their presence deeper into EMEA and the ever-elusive emerging markets.
Bidease ain’t no rookie in this race, either. They've got the Financial Times nod for being one of The Americas' Fastest-Growing Companies—twice, no less. Most outfits would kill for that kind of recognition. The platform's touting 650 million ad impressions daily, chasing user acquisition in hot markets and letting no dust settle on their boots.
Chasing Trust And Talent
As the saying goes, marketers worldwide are always on the hunt for a DSP that's gonna pull its weight. Turns out, Bidease is throwing marketers a lifeline with smart technology and staggering numbers. Dock Kim’s mission? To take this legit tool and put it in the hands of more starry-eyed partners, and he's doing it with the team’s robust foundation of machine learning know-how at his side.
- Grow the revenue pie in North America, especially in sectors like gaming and fintech
- Turbocharge the global push by cementing EMEA engagement and seizing new frontier markets
They’re betting on Kim to kindle those fires, trusting his track record of international revenue-building success. “Marketers worldwide,” as Kim himself points out, “are looking for a DSP they can trust with growth—and Bidease is delivering, backed by smart talent and massive momentum.” That ain’t just a line—it’s the groundwork he plans to scale sky-high.
All Eyes On Execution
With Kim on board, Bidease is barreling headfirst into this next chapter. It sounds thrilling, but it's a gamble that hinges on outreach and execution, especially with fledgling markets ripe for disruption. The pitch is simple: growth you can trust. Whether Kim can forge ahead without a hitch will shape the company's trajectory, and every stakeholder's fortunes along with it.
Bidease is a New York forerunner in the mobile app growth labyrinth. Founded in 2016, they've been cranking out user acquisition and monetization across heavy-hitting sectors like gaming and fintech. Their tech-backed, hands-on approach means partners know they aren't left wandering blindfolded. It's a tricky business, but that’s why they've called in the likes of Dock Kim: to steer through these volatile waters and keep momentum red-hot.
