BIC's Strategic Shift: Discontinuation of Rocketbook and Skin Creative
BIC has recently made a significant decision regarding its business operations, announcing the discontinuation of Rocketbook and its Skin Creative activities. This shift comes after a comprehensive review and assessment of the performance of these segments, which have not aligned with BIC's broader ambitions for growth and profitability.
Reasons Behind the Discontinuation
The Group recognized that the operational performances of Rocketbook, Inkbox, and Tattly have fallen short of initial expectations, leading to considerable declines in both net sales and profitability since their acquisition. Despite the innovative nature of these brands, this evident disconnect necessitated a change in direction.
CEO's Perspective on Strategic Changes
Rob Versloot, CEO of BIC, expressed gratitude towards the dedicated teams at Rocketbook, Inkbox, and Tattly for their commitment and hard work. However, he emphasized the need for BIC’s activities to contribute meaningfully to its growth trajectory. The decision to wind down these operations reflects a commitment to ensuring that all business activities support the overall success of BIC.
Implications of the Decision
Interestingly, BIC has indicated that this strategic shift would not adversely affect the company's full-year financial outlook for 2025. The expected minimal impact on net sales and adjusted EBIT margin underscores the Group’s intention to maintain stability within its core operations even as it navigates this transition.
Looking Forward
As part of its planned timeline, BIC aims to complete the winding down of operational activities related to these brands by the first quarter of 2026. This strategic decision is pivotal for BIC as it works towards recalibrating its focus on its traditional core areas while fostering innovative growth opportunities.
About BIC
BIC stands as a global leader in the stationery and disposable products markets. With a legacy spanning over eight decades, BIC remains committed to delivering quality, innovation, and reliability across its extensive product range. The company is present in more than 160 countries and boasts a workforce of over 13,000, producing beloved products including BIC® 4-Color™, BIC Cristal®, and BIC Kids® among others. Registered on Euronext Paris, BIC is included in the SBF120 and CAC Mid 60 indexes and strives to balance its commercial success with sustainability and social responsibility initiatives.
Contact Information
Brice Paris
VP Investor Relations
+33 6 42 87 54 73
brice.paris@bicworld.com
Bethridge Toovell
VP Global Communications
+1 917 821 4249
bethridge.toovell@bicworld.com
Frequently Asked Questions
Why did BIC decide to discontinue Rocketbook and Skin Creative?
BIC determined that these segments did not align with its growth ambitions and experienced declines in performance.
What is the expected impact on BIC's financial outlook in 2025?
The decision is anticipated to have a minimal impact on 2025 net sales and adjusted EBIT margin.
When does BIC expect to wind down these operations?
BIC plans to complete the winding down of Rocketbook and Skin Creative by the first quarter of 2026.
What is BIC known for?
BIC is known for its high-quality stationery, lighters, and shaving products, with a strong emphasis on innovation.
How does BIC prioritize sustainability?
BIC is recognized for its commitments to sustainability and education, integrating these principles into its corporate strategy.
