Bibigo Showcases Korean Delicacies at the Milano Cortina Winter Olympics
During the prestigious Milano Cortina 2026 Winter Olympics, Korean global food brand, bibigo, is strikingly presenting its products at a dedicated booth situated in Korea House. This venue, under the auspices of the Korean Sport & Olympic Committee (KSOC), offers an exquisite glimpse into K-Food, allowing visitors to savor the authentic tastes of Korea right in the heart of Milan.
K-Food Experience at Villa Necchi Campiglio
The beautifully historic Villa Necchi Campiglio is hosting the Korea House, where visitors can explore the rich flavors of Korean culture and food from February 5 to 22. This temporary K-Culture Zone mimics the inviting atmosphere of Seoul's convenience stores, creating a friendly environment for global consumers to discover the joy of Korean cuisine.
Exclusive Food Offerings
At this event, visitors who engage with bibigo by following their official Instagram account receive exclusive bibigo Ramyun noodles available in flavors such as K-BBQ and Kimchi, alongside the newly launched Spicy Kimchi and K-Chicken varieties. This campaign aims to introduce these delightful flavors to a wider audience, especially those in the European market.
Expanding Brand Awareness
Besides the famous Ramyun, the bibigo booth features an assortment of popular items, including mandu (Korean dumplings), tteokbokki (spicy rice cakes), and kimchi. This variety not only elevates the brand's visibility among potential consumers but also attracts retail buyers interested in listing these popular products in their stores.
Promoting Korean Culture Outside Korea
According to Stephan Czypionka, Global Chief Marketing Officer of CJ Foods, this event serves as an incredible opportunity to showcase bibigo and the vibrant culinary landscape of Korea to a diverse international audience. The brand aims to make K-Food a staple worldwide through engaging and innovative marketing strategies.
Success at Previous Events
Bibigo has made its mark at prior international events, such as the 2024 Paris Summer Olympics, where it hosted a similar pop-up booth that became wildly popular. The offerings, including tteokbokki and dumplings, sold out within hours, demonstrating a clear appetite for authentic Korean food among global consumers.
CJ Foods' Strategic Expansion in Europe
Europe has remained a key target in CJ Foods' global expansion strategy since they made their entry into the market by acquiring the German frozen food company, Mainfrost, in 2018. With additional subsidiaries launched in the UK, France, and Hungary, bibigo's products are now available in 27 countries across Europe.
Production Enhancements
To further meet increasing local demands, CJ Foods is in the process of establishing a new manufacturing facility near Budapest, which is set to open soon. This plant will significantly enhance their capacity to produce bibigo delicacies, including their popular dumplings and chicken recipes tailored for European customers.
About bibigo and CJ Foods
bibigo, a brand from CJ Foods, is dedicated to bringing K-Food to the forefront globally with its slogan, "Live Delicious." Offering a diverse selection of product lines such as snacks, meals, and appetizers, bibigo has become a favorite in over 60 countries, known particularly for its Mandu.
CJ Foods, as the leading food company in Korea, contributes to the globalization of Korean cuisine. They provide a broad range of products including chicken, Kimchi, and various Korean sauces, supported by a strong operational presence across numerous continents, including Asia, Europe, and Oceania.
Frequently Asked Questions
What is bibigo?
bibigo is a global Korean food brand known for its dedication to showcasing authentic Korean cuisine.
Why is bibigo participating in the Winter Olympics?
bibigo is participating to promote Korean food and culture to a global audience during a high-profile international event.
Where can I find bibigo products?
bibigo products are available in over 60 countries and can often be found in local grocery stores or online.
What types of foods does bibigo offer?
bibigo offers a wide range of products, including dumplings, noodles, sauces, and various Korean dishes.
How is CJ Foods contributing to the growth of Korean cuisine?
CJ Foods is expanding the reach of Korean cuisine through various marketing initiatives and strategic product distributions across global markets.
