BFGoodrich Tires and Paramount+ Join Forces for Season 2 of 'Landman'
BFGoodrich Tires, renowned for its excellence in off-road performance, has launched an exciting partnership with Paramount+ for the second season of the acclaimed series 'Landman'. This new collaboration not only highlights the innovative BFGoodrich All-Terrain T/A KO3 tire but also aligns with the show's adventurous spirit and rugged storytelling. The series, featuring award-winning actor Billy Bob Thornton, is now available for streaming, adding new episodes every Sunday.
A Partnership Rooted in Authenticity
The narrative of 'Landman' explores the dynamic and often perilous realm of the West Texas oil industry, setting an ideal stage for BFGoodrich Tires. This partnership integrates BFGoodrich naturally into the show's storyline, enhancing the visual and narrative aesthetic while demonstrating the tire's capability to endure tough environments. The tagline for the KO3 tire, “Legendary Toughness, Made Tougher,” exemplifies this integration.
Introducing the KO3 Tire
As the latest development in BFGoodrich’s tire lineup, the KO3 is engineered for drivers who embrace challenges and strive for performance in demanding conditions. Omer Waysman, vice president of marketing for Michelin North America, emphasized the need to showcase the tire's performance across various terrains, reinforcing the brand's commitment to excellence.
Marketing Campaign and New Content
The launch of the KO3 tire is accompanied by a marketing campaign titled “Ready for Anything.” Featuring Jacob Lofland, who plays Cooper Norris in 'Landman', the campaign presents a docu-style promotional piece shot at Henderson-Durham Ranch in Texas. This engaging 90-second vignette connects Lofland’s personal experiences with the themes of the show, depicting how one can tackle the formidable challenges of both the oil field and daily life.
The Connecting Spirit of 'Landman'
Lofland’s character resonates with the very essence of BFGoodrich, reflecting intensity and resilience amidst the rugged Texas landscape. Dario Spina, the CMO of Paramount Brand Studio, mentioned the importance of creating stories that resonate with audiences and how the collaboration with BFGoodrich underscores this commitment. The authenticity of the tire’s performance in off-road conditions fits seamlessly into the show's narrative.
A Glimpse of What's to Come
Every week from mid-November through January, new episodes of 'Landman' will showcase not only compelling storytelling but will also feature the KO3 tire prominently during key driving scenes. This aligns with the brand's longstanding reputation for performance and reliability in challenging environments.
About 'Landman'
Co-created by the visionary Taylor Sheridan, 'Landman' dives into contemporary tales of fortune-seekers amidst oil boomtowns of West Texas. This season's storyline heightens the tension and introduces new challenges for characters while peeling back secrets that could redefine their futures. With talent like Thornton, Demi Moore, and others, the series delivers gripping narratives infused with real-world grit.
About Paramount+
As a leading streaming service, Paramount+ offers a diverse range of live sports, news updates, and entertaining content. Its extensive library covers classic brands, embodying a range of styles and genres. BFGoodrich Tires’ presence in 'Landman' contributes to the service’s rich storytelling offerings that aim to connect with audiences around the globe.
About BFGoodrich Tires
BFGoodrich Tires is committed to enhancing driving experiences across various terrains, from highways to off-road explorations. With extensive motorsport expertise, the company continues to innovate, delivering tires that meet the demands of drivers looking for reliability and performance. Customers can discover more about these exciting products at BFGoodrichTires.com.
Frequently Asked Questions
What is the partnership between BFGoodrich and Paramount+?
BFGoodrich has partnered with Paramount+ to promote their KO3 tire through the hit series 'Landman', showcasing the tire's performance in extreme conditions.
When does Season 2 of 'Landman' premiere?
Season 2 of 'Landman' premiered recently, with new episodes being released every Sunday on Paramount+.
What themes does 'Landman' explore?
The show explores ambition, grit, and survival in the West Texas oil industry, highlighting the challenges faced by its characters in a high-stakes environment.
Who stars in the series 'Landman'?
The series stars notable actors including Billy Bob Thornton, Demi Moore, and Jacob Lofland among others, enriching the storyline with their performances.
How can viewers access BFGoodrich products?
Viewers can learn about BFGoodrich products by visiting BFGoodrichTires.com for more information and to explore their full range of tires.
