Beyond Identity Introduces a Dynamic Channel Program
In a significant move to enhance partner engagement and profitability, Beyond Identity has launched an innovative channel program, appointing Joel Vinocur as Senior Director of Channels. This new program is specifically designed to create avenues for partner growth, tapping into new revenue streams while offering rewarding benefits through a strategic three-tier structure.
Commitment to a Partner-First Strategy
Mark Priebe, the Vice President of Sales for Beyond Identity, emphasized the importance of this initiative by stating, 'The launch of our channel program signifies our commitment to a partner-first strategy.' This program is an essential component of Beyond Identity's strategic growth, aiming to foster collaborative opportunities with various organizations, including VARs, MSPs, distributors, and GSIs. The emphasis on developing robust partnerships is crucial in today's rapidly evolving tech landscape—enabling all parties to effectively manage and mitigate access risks.
Leadership of Joel Vinocur
Joel Vinocur brings nearly a decade of experience in channel leadership to this new role. His expertise in creating successful go-to-market strategies and building substantial channel programs will be instrumental in guiding Beyond Identity’s team. Vinocur has previously excelled in channel roles with firms specializing in threat intelligence and digital risk protection. His unique background also includes co-founding a startup that specialized in athletic apparel and footwear, in which he successfully expanded distribution channels.
The Goals for 2025 and Beyond
According to Vinocur, Beyond Identity’s growth trajectory for the foreseeable future is filled with potential. He noted, 'The philosophy that you win with people will guide us as we forge collaborative opportunities grounded in trust and transparency.' This forward-thinking approach is likely to generate solid relationships with partners while delivering exceptional value to clients in the process. The ultimate goal remains to drive business progress and significantly reduce identity-related risks.
Key Features of the Channel Program
The channel program is currently operational across the Americas, Europe, the Middle East, and Africa. There are plans to extend its reach into the Asia-Pacific region and Japan. Through a three-tier system consisting of Silver, Gold, and Platinum partners, the program not only aims to enhance investment in joint opportunities but also amplifies the marketing efforts and other benefits available to partners that align with Beyond Identity.
Highlighted Benefits Include
New Certification and Support Opportunities: Partners will have access to technical certification that enhances their competence in joint service engagements and demos.
Investment Growth with Partnership: As partners ascend the tier structure, there is a promise of increasing investments that directly correlate with their growth within the program.
Guaranteed Margins: Partners can expect high margins on sourced, fulfilled, or co-sold opportunities.
Marketing Development Funds: There will be increased commitments to Market Development Funds (MDF) for higher-tier partners.
Dedicated Support: Partners will receive continuous support and guidance from the Beyond Identity team, ensuring they have valuable resources at their disposal.
About Beyond Identity
Beyond Identity stands at the forefront of the identity and access management (IAM) field, having developed a platform that effectively eliminates identity-based threats. This innovative approach harnesses a secure-by-design architecture to thwart numerous attack vectors that exploit user credentials and devices, which are often the sources of enterprise risks. With trusted clients like Snowflake and Cornell University, Beyond Identity's solutions aim to deliver phishing-resistant multi-factor authentication (MFA) and provide a seamless user experience across various devices.
Frequently Asked Questions
What is Beyond Identity's new channel program about?
The channel program aims to enhance partner profitability and growth through a structured three-tier model that offers increased investment and support.
Who has been appointed as the Senior Director of Channels?
Joel Vinocur has been appointed as the Senior Director of Channels to lead the new channel program.
What are the key benefits for partners in this new program?
Partners can expect technical certification opportunities, guaranteed margins, increased MDF funds, and dedicated support.
In which regions is the channel program currently available?
The program is currently available in the Americas, Europe, the Middle East, and Africa, with plans for expansion into Asia-Pacific and Japan.
What is the overall goal of Beyond Identity's strategic growth?
The central aim is to develop collaborative opportunities with partners to reduce risks and enable business advancements.
