Bestop Unveils Exciting Innovations at SEMA 2025
Bestop®, renowned for its premium Jeep® and Bronco® soft tops, showcased groundbreaking enhancements at the 2025 SEMA (Specialty Equipment Market Association) Show in Las Vegas. The event from November 4 to 7 highlighted the release of the new eTop™ line of powered, convertible soft tops, including the debut of the first-ever eTop™ for the 2-Door Bronco alongside four fabulous new fabric color options.
The eTop™ – A Game Changer for Open-Air Freedom
This new innovation underscores Bestop's leading role in the soft top market, especially for adventure lovers who cherish the thrill of open-air driving. The introduction of the eTop™ for the 2-Door Bronco represents a significant leap in versatility, allowing drivers to transition between a fully enclosed vehicle and a refreshing open-air experience in mere seconds.
Equipped with high-quality laser-cut steel framing and Bosch-powered motors, the eTop™ stands out due to its nine-layer fabric that ensures insulation and durability regardless of the season. It symbolizes the perfect balance between functionality, style, and reliability.
Convenient Installation and Pricing
The eTop™ is available for model years ranging from 2021 to the present, with a starting price of $4,995 for the standard black Twill fabric. Customers eager to experience this innovative product can pre-order it directly on Bestop’s website. Certified installers are available to ensure proper installation.
Color Options That Catch the Eye
In line with enhancing personal expression, Bestop also revealed four new eTop™ color options: Merlot, Champagne, Admiral, and Smoke. Each color was thoughtfully chosen to appeal to customers' adventurous spirits while maintaining the signature performance expected from industry leaders.
- Merlot: A plush red that encapsulates warmth and elegance.
- Champagne: A refined tan offering a blend of sophistication and adventure.
- Admiral: A bold navy celebrating the harmony of land and sea.
- Smoke: A contemporary gray with versatility for any style.
The MSRP for these vibrant color options starts at $5,395, also available for pre-order through Bestop’s website.
A Legacy of Empowering Adventure
Bestop’s commitment to craftsmanship and innovation encompasses products like the eTop™, Sunrider for Hardtop®, and additional features like the EZ-Roll and EZ-Fold Tonneau covers. The "Soft Tops Go Hard" campaign encapsulates this ethos, celebrating real-life adventures and daily escapades of off-road enthusiasts.
Attendees at SEMA can explore these innovations and witness firsthand how Bestop continues to improve the off-road experience. The campaign pays tribute to those who embody the off-road lifestyle, emphasizing freedom and excitement.
During the show, visitors can engage with Bestop at Booth #52033 to see the eTop™ in action and experience the latest color collection.
Discover Bestop - Quality for Over 70 Years
For more than seven decades, Bestop® has established itself as the primary manufacturer of premium soft tops and accessories for Jeep® and Bronco® vehicles. With a strong legacy built on quality, innovation, and adventure, Bestop empowers drivers to embark on journeys filled with exploration and excitement.
Frequently Asked Questions
1. What is the eTop™ and how does it work?
The eTop™ is a powered convertible soft top that allows users to switch from enclosed to open-air driving easily, enhancing the Jeep® and Bronco® experience.
2. What color options are available for the eTop™?
Currently, the eTop™ is offered in four colors: Merlot, Champagne, Admiral, and Smoke, each designed for style and individuality.
3. How much does the eTop™ cost?
The standard black Twill fabric version starts at $4,995, while the new color options begin at $5,395, both prices not including installation.
4. Where can I pre-order the eTop™?
You can pre-order the eTop™ directly from Bestop's official website for a hassle-free shopping experience.
5. How long has Bestop been in the industry?
Bestop® has over 70 years of experience serving the off-road community with premium quality products that prioritize craftsmanship and innovation.