Best Western Hotels Receives Global Recognition
Best Western Hotels & Resorts has proudly earned a spot as No. 2 in the esteemed TIME World's Best Brands 2025 ranking. This recognition marks the second year in a row, solidifying the brand's commitment to trust, consistency, and outstanding hospitality.
A Trusted Brand in Hospitality
This accolade reflects the trust that customers place in Best Western, which is renowned for delivering quality experiences in the hospitality sector. Being recognized by TIME, in conjunction with Statista, speaks volumes about the brand's reliability and appeal among travelers.
Understanding the Rankings
The TIME World's Best Brands list is based on feedback from over 90,000 consumers globally. Participants evaluated brands through various criteria, including awareness, social engagement, likability, habitual usage, and overall loyalty. Such comprehensive research helps pinpoint companies that have earned their customers' trust and satisfaction.
Commitment to Quality and Innovation
“This recognition from TIME for the second consecutive year highlights the persistent trust guests have in Best Western,” shared Larry Cuculic, President and CEO of BWH Hotels. “It’s a validation of the commitment from our hoteliers and staff to provide excellent service to travelers around the world.”
Best Western Hotels & Resorts operates globally, offering a network of hotels in nearly 100 countries. With more than 4,000 hotels, BWH Hotels is dedicated to providing quality service, ensuring travelers can rely on them regardless of their travel needs. Continued investments in customer experience, ongoing digital innovation, and the Best Western Rewards loyalty program keep them at the forefront of the industry.
About BWH Hotels
BWH Hotels comprises a prominent global hospitality enterprise featuring several brands, including Best Western, WorldHotels™, and SureStay Hotels. Together, they operate approximately 4,300 hotels across more than 100 countries, serving guests from economy to luxury markets. Their diverse portfolio allows them to meet the needs of different demographics in virtually every market.
Future Prospects and Continuous Growth
Best Western's vision continues to evolve as they focus on enhancing guest experiences and expanding their global footprint. With a commitment to innovation and improved services, travelers can anticipate an even more delightful experience when staying at their hotels.
Frequently Asked Questions
What ranking did Best Western Hotels achieve in 2025?
Best Western Hotels & Resorts ranked No. 2 in TIME's World's Best Brands list for the second consecutive year.
What factors contributed to Best Western’s top ranking?
The ranking is based on consumer insights regarding brand awareness, social buzz, loyalty, likability, and usage.
Who is the CEO of BWH Hotels?
Larry Cuculic is the President and CEO of BWH Hotels.
How many hotels does BWH Hotels operate globally?
BWH Hotels operates approximately 4,300 hotels worldwide across its various brands.
What programs does Best Western offer to enhance customer loyalty?
Best Western offers the Best Western Rewards loyalty program, designed to improve guest engagement and value.