BerryWorld and Tropic Cool Collaborate on Berry Farming
The world of agriculture is witnessing an exciting expansion as BerryWorld and Tropic Cool Ltd embark on a groundbreaking project to establish a state-of-the-art commercial berry farm. This venture, dubbed 'Rwanda Berries', is set to revolutionize berry production and distribution across various regions.
About the Collaborative Project
BerryWorld, recently acquired by AgroBerries, has emerged as the second-largest vertically integrated producer and distributor of soft fruit, boasting over 150,000 tons shipped in 2024. Their partnership with Tropic Cool will focus on cultivating premium blueberries and raspberries on 150 hectares of farmland, aiming to create over 1,200 jobs.
Strategic Location Advantages
Rwanda offers a unique geographical advantage, complementing supply chains from Southern Africa and South America. The positive climatic conditions in the region make it an ideal location for growing berries that can be exported to markets in Europe, the Middle East, and Central Asia.
Varieties for International Markets
The collaboration will include licensing and supplying award-winning berry varieties such as Diamond Jubilee raspberries and Eureka Sunrise blueberries. This selection will enable Rwanda Berries to produce high-quality fruit that meets international standards, ensuring a thriving export business.
Investment in Local Communities
BerryWorld is not only focused on production but is also committed to impacting the local community positively. By creating job opportunities and providing technical support, they aim to establish a sustainable agricultural model that benefits locals while meeting global demand for fresh, premium berries.
Statements from Company Leaders
Avi Drori, CEO of Tropic Cool, expressed enthusiasm about the partnership, emphasizing the goal of building a competitive agricultural export industry in Rwanda. 'We believe we have found the perfect country to establish a sustainable market,' he noted, reflecting on the project’s long-term impact.
Adrian Olins, the CEO of BerryWorld's marketing division, shared his excitement about collaborating with experienced professionals like Roy Peleg and Richard, who are keen to execute a world-class agriculture project. He underscored the expectation of positive socio-economic and environmental impacts stemming from this initiative.
About BerryWorld
BerryWorld leads in the soft fruit sector and aims to continue expanding its influence worldwide. Their commitment to quality and sustainability is at the forefront of their operations, reinforcing their status in the industry.
About Tropic Cool Ltd
Founded in Israel, Tropic Cool Ltd is dedicated to pioneering agricultural advancements in Rwanda. With a strong management team and a focus on precision agriculture, they aim to ensure the project's success through innovative practices.
Frequently Asked Questions
What is 'Rwanda Berries'?
'Rwanda Berries' is a commercial berry farm project established by BerryWorld and Tropic Cool to produce and export blueberries and raspberries.
How will this project benefit the local economy?
The project is anticipated to create over 1,200 jobs in Rwanda and promote local agricultural development.
What types of berries will be produced?
The farm plans to cultivate award-winning varieties such as Diamond Jubilee raspberries and Eureka Sunrise blueberries.
Who are the main partners involved?
The primary partners in this venture are BerryWorld and Tropic Cool Ltd, with management teams experienced in agriculture.
What is the expected timeline for the project?
Over the next five years, Rwanda Berries aims to establish its operations and begin supplying berries to regional and international markets.
