Ben Cohen Discusses Jerry Greenfield's Departure
Ben & Jerry's co-founder, Ben Cohen, recently expressed his thoughts regarding the resignation of his long-time partner, Jerry Greenfield. Greenfield's exit follows pressure from their parent company, Unilever, prompting him to suppress his personal values. This decision weighed heavily on Greenfield who, like Cohen, has always championed strong social causes through their company.
Long-time Partnership Tested by Values
Cohen remarked that Jerry's departure marked a significant change within the company. He stated, "Jerry has a really big heart, and this internal conflict was challenging for him." Pressure from Unilever led Greenfield to feel he had no alternative but to resign. Although saddened by this outcome, he also noted a sense of relief in stepping out of such intense struggles.
A Resignation Letter that Resonates
In Greenfield’s publicly shared resignation letter, he articulated the essence of their value-driven business. Over their decades-long partnership, both he and Cohen have passionately supported causes like LGBTQ+ rights, civil liberties, and advocacy for marginalized communities. Greenfield stated, "It's with a broken heart that I've decided I can no longer, in good conscience, remain an employee of Ben & Jerry's." The letter illustrated how deeply ingrained these principles are in their approach to business.
Values Over Profit
Greenfield emphasized that love, equity, and justice form the bedrock of Ben & Jerry's philosophy. He reflected on the intent behind the company, saying, "Our values and the pursuit of justice were more important than the company itself." These sentiments have shaped their brand identity and operational ethics since the inception of Ben & Jerry's.
Future Plans for the Brand
Despite Greenfield's exit, Cohen remains committed to Ben & Jerry's mission. He is working alongside an independent board to persuade Unilever to divest the company to private investors who would prioritize its social mission. Cohen stated, "I'm glad that we're both standing up for the values of Ben & Jerry's." He believes the brand can continue to thrive and advocate for its core values, with him playing an internal role while Greenfield seeks to promote them from the outside.
Reflections on Their Journey
Cohen is grateful for the shared experiences with Greenfield, stating, "It’s been an amazing ride and adventure." Their friendship has endured numerous ups and downs, strengthening their bond. As both navigate their paths post-departure, Cohen trusts that their values will resonate within the company and its future initiatives.
Frequently Asked Questions
What led Jerry Greenfield to resign from Ben & Jerry's?
Pressure from Unilever to conform to corporate values contradicted Greenfield's personal principles, leading to his resignation.
How did Ben Cohen respond to Greenfield's departure?
Cohen expressed understanding and support for Greenfield's decision while reaffirming his commitment to the company's social mission.
What are the core values of Ben & Jerry's?
Ben & Jerry's core values include love, equity, justice, and advocacy for various social causes.
Will Ben & Jerry's change with Greenfield's exit?
Cohen aims to maintain the company's core values and mission despite Greenfield's departure.
What are Cohen's plans for the future of Ben & Jerry's?
Cohen plans to convince Unilever to sell the company to investors who will uphold its social and moral commitments.
