Behr Paint Company Unveils 2026 Color of the Year: Hidden Gem
Today, Behr Paint Company proudly unveils its 2026 Color of the Year, known as Hidden Gem (N430-6A). This beautiful smoky jade color brings a unique blend of tranquility and energy to any space, making it a delightful choice for those looking to refresh their interiors. The company believes that this color captures the essence of sophistication and modern elegance, striking a perfect balance in color dynamics.
Color with a Purpose
Erika Woelfel, Vice President of Color and Creative Services at Behr Paint, highlights the growing demand for colors that inspire feelings of comfort and confidence. "Hidden Gem embodies that desire with its rich and enchanting tone. This color does more than beautify; it enhances emotions and evokes a sense of calm in homes and spaces alike," she explains.
Sparking a Personal Connection
Hidden Gem symbolizes more than just a paint color—it serves as a reminder of the understated elegance and personal connection we develop with our living environments. Many individuals agree that paint colors can significantly affect how they feel within their homes. Recent research indicates that approximately 82% of Americans believe that interior paint colors can influence their confidence levels.
Emotional Impact of Color
Recent studies conducted by Behr reveal that the color Hidden Gem is associated with various positive impacts on home environments. Over half of the participants in the study found this soothing color captivating, while two-thirds noted its ability to instill a sense of uniqueness and timelessness in their spaces.
Aesthetic Versatility
The versatility of Hidden Gem is remarkable—it can enhance a broad range of settings, from family rooms to commercial spaces such as healthcare facilities and hospitality suites. Its adaptability makes it an excellent choice for both residential and professional applications.
The 2026 Color Trends Palette
Hidden Gem is not merely a standalone color; it is part of Behr's 2026 Color Trends Palette that reflects a vital shift towards nature-inspired tones. This palette showcases earthy hues, elegant jewel tones, and comforting pastels that resonate with contemporary aesthetics. Behr aims to inspire homeowners and DIY enthusiasts to reinvent their spaces with colors that suit their unique styles, whether casual or modern.
Celebrate with Behr
In celebration of Hidden Gem being named the 2026 Color of the Year, Behr Paint Company invites customers to enter a sweepstakes for a chance to win $50,000! By purchasing any BEHR® product from participating retailers and sharing their experiences on social media, customers can take part in this exciting offer.
High-Quality Products Available
BEHR® paints, including the stunning Hidden Gem, come in a variety of formulations designed to meet specific needs. These include the BEHR DYNASTY® and BEHR MARQUEE® lines, which are known for their one-coat hide guarantee among other premium features. Homeowners can find these products exclusively at retailers nationwide.
About Behr Paint Company
Behr Paint Company, based in California, is renowned for producing one of the largest selections of architectural paints and stains available in the United States and Canada. The company caters to all customer needs, from professionals to DIYers, providing products that transform spaces with ease and elegance. Behr continues to innovate and offer high-quality paints that reflect current trends and consumer desires.
Frequently Asked Questions
What is the 2026 Color of the Year announced by Behr?
The 2026 Color of the Year by Behr Paint is Hidden Gem (N430-6A), a smoky jade tone that balances sophistication and energy.
How can I participate in Behr's sweepstakes?
To enter Behr's sweepstakes, purchase any BEHR® product, upload your receipt, and engage with Behr through their social media channels.
What can Hidden Gem be used for?
Hidden Gem is versatile and can be used for various applications including family rooms, healthcare facilities, and even commercial spaces.
What is included in the BEHR 2026 Color Trends Palette?
The BEHR 2026 Color Trends Palette includes a range of earth tones, jewel tones, and pastels designed to reflect warmth and comfort.
Where can I find BEHR products?
BEHR products, including Hidden Gem, are available at The Home Depot and various retailers nationwide, both online and in-store.
