Transforming Consumer Insight with Behavioral Analytics
Alright, we’ve got a hot new development in sensory and consumer research coming from Compusense. These folks have rolled out BehaviorLens® by InsightsNow, and everyone in the industry better sit up and take notice. Launching at IFT FIRST in Chicago this July, this new add-on is turning heads for a very good reason.
Diving Into Implicit and Emotional Responses
Compusense isn’t just any player in the research software game. They've been leading since 1986, giving food, beverage, personal care, and ingredient companies the tools they need. BehaviorLens® takes things a step further with two fresh methods: The Implicit Test and the Emotions Test. This isn’t about just jotting down someone's checklist-worthy reactions. We’re diving into the gut feelings—the System 1 responses—that get past the usual questionnaire static.
It's like capturing a wink in a poker game; you see the reaction before the player decides how to play the hand. Those reactions average around 2 seconds per Compusense's data, giving an edge to companies looking to beat their competition. In detailing over 48,000 scrutinies, it's clear they’ve hit on something savvy here.
Implications for Market Share and Product Strategy
Look at this example: A packaging study using behavioral measurements pointed out a concept projected to ramp up competitive share by 58%! That’s a big number, and you'd best believe that companies care because traditional measures missed it entirely. To put it simply, getting a handle on these subconscious reactions can push a brand to shift market trajectories. When gainin' competitive edge is no longer just about traditional consumer panels, you'd best be leveraging what's under the hood.
"Great product decisions are built on multiple sources of evidence," Jacqueline Dysart, Compusense President, wasn't joking when she said that. BehaviorLens® provides exactly that extra level of data needed to give researchers more confidence in guiding product strategies.
Partnership Powerhouse: Compusense and InsightsNow
Behind every efficient tool, there's a partnership driving it forward. Compusense teamed up with the US-based award-winning firm InsightsNow, renowned for its behavioral research and strategy prowess. Since 2003, InsightsNow's been helping brands crack the code on consumer decisions with its proprietary behavioral methods. With BehaviorLens®, they’re unlocking yet more layers of understanding.
More Than Just Numbers: The Human Touch in Data
At the heart of this tech lies an essential truth: numbers are meaningless without context. Both Compusense and InsightsNow get that. They aim to not just throw data at the wall to see what sticks, but truly understand how consumers are processing information, often in less than a heartbeat.
This isn’t about getting lost in data jungles—it’s about finding the path to making smarter, well-rounded decisions. InsightsNow makes it their mission to enlighten brands with data that speaks, telling the stories between the lines, and giving market movers the intuition-driven responses they need.
All in all, BehaviorLens® is a game-changer, plain and simple. It pushes the envelope on consumer research and sets the pace for more intuitive decision-making. For Compusense and their clients, it's not just a tool—it's a competitive advantage.
