Beacon Expands Digital Services for Canadian Roofing Professionals
Beacon, a leader in wholesale distribution for roofing, waterproofing, and exterior products, is making strides in the Canadian market by launching its acclaimed digital platform, Beacon PRO+. This move is a crucial part of the company's ongoing commitment to support contractors across North America.
What is Beacon PRO+?
Beacon PRO+ is a free, user-friendly digital tool designed to enhance how thousands of U.S. roofing contractors manage their businesses and sales. Whether they're at the office or out in the field, contractors can easily retrieve product specifications and descriptions tailored to their local markets. Additionally, they can take advantage of various order templates to ensure their orders are both accurate and complete.
Access to Valuable Features
Charles Michaud, the Regional Vice President for Canada at Beacon, shared his excitement about the platform's launch, saying, “I’m thrilled to make Beacon PRO+ available to our Canadian contractors in both English and French. The efficiency gains will help them differentiate themselves from competitors through superior responsiveness and planning.”
Similarly, Jonathan Bennett, Beacon's Chief Commercial Officer, pointed out many advantages the platform brings to its users. He mentioned features such as customized pricing, online bill payment options, order history tracking, and ordering templates, all designed to improve how businesses operate. With Beacon PRO+, Canadian contractors are now equipped to expand their businesses with these valuable resources available around the clock.
The Rise of Digital Sales
Since its inception, Beacon has been dedicated to providing its customers with the digital tools necessary for their growth. Recently, it was reported that around 26% of residential sales were generated through digital channels. This figure underscores the increasing demand among contractors for effective digital solutions tailored specifically to their needs.
Strategic Growth Initiatives
The expansion of digital platforms like Beacon PRO+ is key to driving market growth as part of the company's ambitious strategy called Ambition 2025. This initiative focuses on improving customer service and increasing digital engagement, aiming to strengthen Beacon’s position in the building products sector.
About Beacon
Founded in 1928, Beacon has grown into a Fortune 500 company and a publicly traded specialty distributor. The company operates an extensive network of over 570 branches across all 50 states and throughout 7 provinces in Canada. Beacon serves around 100,000 customers by providing high-quality roofing materials and related products, including siding and waterproofing.
Apart from its impressive branch network, Beacon offers a proprietary digital account management suite known as Beacon PRO+. This tool simplifies operations, allowing customers to manage their businesses online. The company's stock is traded on the Nasdaq Global Select Market under the ticker symbol BECN. To learn more about Beacon, please visit their official website.
Frequently Asked Questions
What is the main purpose of Beacon PRO+?
Beacon PRO+ helps roofing contractors efficiently manage their businesses and streamline the sales process through features like product specifications and ordering templates.
Is Beacon PRO+ available in multiple languages?
Yes, the platform is available in both English and French to accommodate Canadian contractors.
How significant are digital sales for Beacon?
About 26% of Beacon's residential sales come from digital channels, highlighting the rising importance of these solutions for contractors.
What is the Ambition 2025 plan?
Ambition 2025 is Beacon's strategic initiative focused on expanding digital engagement and improving customer service to drive growth above the market average.
What markets does Beacon serve?
Beacon has over 570 branches across all U.S. states and 7 provinces in Canada, serving a broad range of building product needs.
