BDA Strengthens Portfolio with Acquisition of Harper + Scott
Deal Grows BDA's Roster of Enterprise Customers, Unites Top Branded Merchandise Agencies
Bensussen Deutsch & Associates, LLC (BDA), the nation's leading Merchandise Agency™ for iconic brands including Major League Baseball, Johnson & Johnson, and The Home Depot, has acquired Harper + Scott, a creative branded merchandise agency known for serving prestigious clients such as Sephora and Delta Air Lines. This strategic acquisition represents a significant move in the promotional products industry, enhancing BDA's service offerings and capabilities.
Harper + Scott is well-regarded for its innovative campaigns, unique product designs, and exceptional customer service. By pairing with BDA, they are set to benefit from a robust global technology platform and comprehensive logistics services. This synergy is designed to enhance their ability to execute creative initiatives, particularly in areas like social merchandise drop campaigns, thus streamlining the process of designing and delivering customer-focused promotional programs at scale.
CEO and co-founder of BDA, Jay Deutsch, expressed enthusiasm about the merger, noting, "BDA and Harper + Scott both see merchandise as more than just product – it's a way to spark connection and build emotion. Our combined vision and passion for crafting engaging experiences will resonate with clients on a deeper level. The addition of Michael and Jon to our leadership team ensures that we are creating a powerhouse of creative talent, generating amplified value for both our existing and new clients. This partnership is a win-win!"
Retaining its name, Harper + Scott will now bring its extensive creative skills to BDA's already diverse portfolio. This move not only expands BDA’s presence but also introduces a new creative showroom and a talented team geared to provide clients with tailored solutions. Consequently, BDA clients can benefit from enhanced flexibility in designing custom merchandise programs that can span multiple markets seamlessly.
Michael Scott Cohen, CEO and co-founder of Harper + Scott, shared his excitement about the acquisition. "Our focus has always been on creativity, crafting standout campaigns that engage and attract attention. Aligning with BDA, which pioneered the branded merchandise agency model, presents an incredible opportunity for us. We will now leverage BDA's global resources and supreme distributor network to elevate our creativity and client offerings significantly."
Jon Alagem, President and co-founder of Harper + Scott, noted, "Joining BDA enhances our commitment to delivering speedy, transparent, and exceptional experiences for our clients throughout the product lifecycle. BDA's superior logistics capabilities will empower us to produce innovative and sustainable branded merchandise, ensuring timely delivery and cost effectiveness. We're eager to collaborate and deliver outstanding results together."
About Harper + Scott, a BDA Company
Harper + Scott is a pioneering agency operating from a global center, specializing in the design and production of branded merchandise. As a Certified B Corp, we partner with leading brands to create high-quality, sustainable promotional products that enhance brand visibility and foster meaningful customer engagement. For further details, visit www.harperandscott.com.
About BDA
Bensussen Deutsch & Associates, LLC (BDA) is a dynamic global Merchandise Agency™ delivering customized marketing solutions, branded merchandise, e-commerce, and fulfillment services for illustrious sports organizations and Fortune 1000 companies. As the largest independently-owned agency of its kind, BDA operates in over 50 locations worldwide. With four decades of experience, BDA expertly connects brands with their audiences through captivating promotional products. Recognized across diverse sectors including automotive and tech, BDA is here to energize brands and events. For more, explore www.bdainc.com.
Frequently Asked Questions
What prompted BDA to acquire Harper + Scott?
BDA aimed to enhance its creative capabilities and expand its network, combining forces with a respected agency known for high-quality branded merchandise.
How will the acquisition benefit existing clients of both agencies?
Clients will enjoy expanded services, improved creative solutions, and streamlined logistics, enhancing their overall experience.
What does BDA specialize in?
BDA specializes in delivering customized marketing, branded merchandise, and e-commerce solutions for well-known brands across various industries.
Will Harper + Scott retain its identity after the acquisition?
Yes, Harper + Scott will continue to operate under its own name while benefiting from BDA's resources and global network.
What industries does BDA serve?
BDA serves clients in numerous sectors, including sports, technology, entertainment, and automotive, to enhance their engagement through promotional products.
