Batteries Plus Expands with New Franchise Deal in Texas
Batteries Plus, the well-known specialty battery franchise, has recently taken a significant step by signing a multi-unit franchise agreement. This deal entails the establishment of five new franchise locations across West Texas. By expanding its footprint, Batteries Plus is poised to enhance its reputation as an expert in the battery supply industry throughout the region.
Meet the Franchise Owners
The new franchise will be managed by a dedicated husband-and-wife team, Liz and Jay McKee. This dynamic duo brings a wealth of experience to their new business venture. Jay has spent the last 40 years immersed in the oil and gas sector, having worked in diverse capacities from sales to production in California, New Mexico, and Texas. Liz complements this background with her three decades of experience in direct sales, most recently in the chemical industry.
The First Store Set to Open
As they embark on this exciting journey, the McKees aim to open their first Batteries Plus store in Odessa, with expectations to start operations by the end of the first quarter of 2025. Following this, additional stores will be inaugurated in Midland, Lubbock, Abilene, and Big Spring, creating a strong presence in the West Texas market.
The Significance of This Endeavor
When discussing this new venture, Liz expressed her excitement, stating, "We could not be more thrilled to join the Batteries Plus family. Odessa is expanding, and there is a real need for a reliable source for battery supplies and phone repair services in our community. We look forward to serving our neighbors with quality products and services." This sentiment reflects a keen understanding of the local market needs, showcasing their commitment to community service.
Joe Malmuth, the Chief Development Officer of Batteries Plus, echoed these sentiments, stating, "Welcoming Liz and Jay into the Batteries Plus team is exhilarating for us. Expanding into the West Texas market represents a notable milestone for the brand as we strive to solidify our leadership in the industry. Our strong presence in East Texas will complement our expansion in this new region effectively."
Batteries Plus: A Global Leader
Batteries Plus has cemented its status as a global leader in providing battery solutions for various needs, including cars, boats, phones, and more. With over 800 locations in operation and growth across the United States, the franchise has also carved a niche in complementary services such as cell phone repairs and key fob replacements. These 'plus' services distinguish Batteries Plus in the competitive landscape.
The franchise has garnered recognition over the years, being featured in Franchise Times' Top 400 list, where it ranked at #130. Additionally, the brand has celebrated 30 consecutive years on Entrepreneur Magazine's Franchise 500 list. In a notable achievement, Batteries Plus climbed 53 spots on this list, and it is one of only 49 franchises to be inducted into Entrepreneur's Franchise 500 Hall of Fame.
Company Overview
Batteries Plus was founded in 1988 and has its headquarters in Hartland, WI. It serves as a leading omnichannel retailer for batteries, specialty light bulbs, and phone repair services, catering to both direct-to-consumer and commercial sectors. Their comprehensive service offerings include key programming, replacements, and cutting services. The company prides itself on providing unmatched product selection, in-stock availability, and outstanding customer service through a nationwide network of stores. Batteries Plus remains under the ownership of Freeman Spogli, a private equity firm based in Los Angeles and New York City.
Frequently Asked Questions
What is the significance of the new franchise agreement?
The new franchise agreement marks Batteries Plus's expansion into West Texas, enhancing its service offerings in the region.
Who are the franchise owners of the new stores?
The new stores will be operated by Liz and Jay McKee, who bring diverse professional backgrounds to their business.
When is the anticipated opening date for the first store?
The first Batteries Plus store in Odessa is expected to open by the end of the first quarter of 2025.
How many locations will be opened through this franchise deal?
The franchise deal involves the development of five new Batteries Plus locations across West Texas.
What services does Batteries Plus provide?
Batteries Plus specializes in battery supplies, cell phone repair, and key fob replacements, among various other services.
