Partnership for Growth and Performance
Barrett Distribution Centers, a renowned partner in the third-party logistics (3PL) sector for over 82 years, proudly announced their new partnership with MISSION, a prominent performance lifestyle brand. This collaboration aims to enhance MISSION's capabilities in providing innovative cooling and heat-relief products that assure comfort in various environments.
Choosing the Right Partner
After conducting a comprehensive review, MISSION selected Barrett Distribution as their partner due to their scalable and dependable Omni-Channel Warehouse and Managed Transportation Services. Lisa Lehan, the COO of MISSION, emphasized the importance of Barrett's strategic location in supporting MISSION's anticipated growth through direct-to-consumer (D2C) and business-to-business (B2B) channels.
Focus on Comfort and Innovation
MISSION is committed to prioritizing comfort in every situation, whether indoors or outdoors. The brand's focus on innovative designs ensures that extreme heat does not interfere with performance during work, play, or everyday activities. They integrate heat health™, comfort, and overall performance into their products, empowering individuals to excel in various physical activities.
A Journey of Commitment and Action
The journey of MISSION is marked by a commitment to innovation and comfort. Their products are designed to assist users in overcoming heat challenges while enabling them to pursue their health and wellness objectives. The dedication of MISSION to create revolutionary solutions illustrates their aim to redefine performance and well-being in high-temperature conditions.
Launching Operations with Barrett
Barrett Distribution is set to kick off the operations for MISSION from the Memphis region, which is known for its robust network of thriving apparel brands and cutting-edge robotics-driven picking solutions. This partnership represents a key phase in MISSION's growth as they continue to expand their influence in the market.
About MISSION
Founded in 2009 by world-class athletes and heat safety experts, MISSION leads in innovative products designed for cooling and heat relief. Their mission goes beyond ensuring comfort by aiming to revolutionize health and productivity under heat constraints. With nationwide distribution across over 25,000 retail outlets, MISSION leverages patented technologies to provide effective solutions.
National Heat Safety Coalition
MISSION is also the founding partner of the National Heat Safety Coalition, a nonprofit organization devoted to improving safety and performance in high-temperature environments. By partnering with scientists, researchers, and industry experts, they work to promote guidelines and awareness about heat safety, furthering their mission to ensure safety across various sectors.
About Barrett Distribution Centers
Since its inception in 1941, Barrett has been dedicated to providing tailored logistics solutions, specializing in eCommerce fulfillment and omnichannel distribution. Known for superior execution, they continue to thrive in North America, catering to diverse sectors, including apparel, health, and consumer goods. Their recognition as one of Inc.'s fastest-growing companies helps reinforce their commitment to clients, ensuring that every business receives personalized attention.
Frequently Asked Questions
What is the significance of the partnership between Barrett and MISSION?
The partnership aims to enhance MISSION's logistics operations and support its growing needs for innovative cooling products.
How does Barrett Distribution support MISSION's growth?
Barrett Distribution provides scalable and dependable logistics solutions tailored to MISSION's direct-to-consumer and business-to-business model.
What products does MISSION specialize in?
MISSION focuses on head-to-toe cooling and heat-relief products designed to improve comfort and performance for individuals exposed to heat.
What role does the National Heat Safety Coalition play?
The Coalition works to promote heat safety standards and awareness, collaborating with experts across various industries to improve working conditions in high temperatures.
How long has Barrett Distribution been in operation?
Barrett Distribution has been providing logistics solutions since 1941, establishing itself as a leader in the 3PL sector.
