Barbarian Welcomes a New Chief Creative Officer
Digital agency Barbarian has named Adam Gloo as their new Chief Creative Officer. In this role, he will be pivotal in shaping the future of the agency’s creative vision, blending storytelling with innovative design and technology. This strategic appointment aligns with Barbarian's commitment to creating impactful work that truly engages audiences.
Adam Gloo's Vision for Barbarian
With over ten years of experience in creative leadership, Gloo has a proven track record at recognized agencies like VML and 360i/Dentsu Creative. His recent tenure at SPCSHP, formerly known as Big Spaceship, has further solidified his expertise. Throughout his career, he has led teams that produced award-winning campaigns for household names like Starbucks, Oreo, HBO, and Google.
Revitalizing the Creative Identity
As Barbarian’s Chief Creative Officer, Gloo aims to revitalize the agency's original creative edge. His mission revolves around rekindling the innovative spirit that defined Barbarian in its early days. By fostering a culture that values curiosity and lateral thinking, he strives to unlock the agency’s full creative capabilities.
Bridging Creativity and Technology
Gloo's approach is clear: great creative work goes beyond emotional connections; it also delivers tangible value to audiences. "The market is saturated with noise, and I’m not looking to contribute to that," he stated. His aim is to create an environment that nurtures smart, unexpected ideas while integrating technology seamlessly to generate exceptional work.
Creating Meaningful Outcomes
In focusing on the synergy between creativity and technology, Gloo’s unique perspective will serve as a driving force for innovation at Barbarian. He emphasizes the importance of clear communication and curiosity in maintaining a technological and cultural edge, ensuring that innovation is accessible across the agency.
Support from Leadership
Jeff Blackman, Managing Director at Barbarian, expressed enthusiasm about Gloo's appointment. "Adam brings a brand-forward creative leadership style that not only elevates our work but also pushes brands to new heights. His ability to fuse creativity and technology is a vital asset for us to get noticed in an ever-evolving landscape. The fresh vision he brings will help us to create meaningful brand platforms that resonate with audiences distinctly."
About Barbarian
Barbarian is a digital agency rooted in a legacy of creativity and innovation. Based in New York City, the agency has been leading the charge in impactful storytelling and design since 2001. By focusing on an interaction-first framework that includes experience design and emerging technologies, Barbarian empowers clients to foster meaningful connections with their audiences. The agency is committed to courageous and inclusive innovation, which drives their direction as they shape the digital narratives of their clients.
Frequently Asked Questions
Who is the new Chief Creative Officer of Barbarian?
Adam Gloo has been appointed as Barbarian's new Chief Creative Officer.
What is Adam Gloo's background?
Gloo has over a decade of creative leadership experience at agencies such as VML and SPCSHP, leading campaigns for major brands.
What are Gloo's goals for the agency?
He aims to restore Barbarian's original creative edge and foster a culture of curiosity and innovation.
How does Gloo plan to integrate technology in creativity?
Gloo believes that technology is a crucial tool for creating innovative work that sets industry standards, rather than just following trends.
What is Barbarian's commitment to innovation?
Barbarian is dedicated to inclusive and courageous innovation, driving their efforts to reshape digital narratives for their clients.
