Bar None Auction Enhances Sales Team for Better Service
To strengthen its support for sellers throughout the West Coast, Bar None Auction has taken a significant step by expanding its sales team. The addition of two knowledgeable territory sales representatives is designed to assist business owners in moving their equipment more efficiently, effectively, and profitably.
New Territory Sales Representatives Join the Team
The recently appointed representatives are Ben Bascue and Nathan Smythe. Bascue will manage operations in southern Oregon, while Smythe will oversee sales in southern California. Their backgrounds reflect a deep understanding of the auction industry and the needs of equipment owners.
Experience That Matters
Ben Bascue's expertise perfectly aligns with the demands of equipment and fleet owners. Having spent his life in Oregon, he is well-versed in the trucking and excavation industries. His extensive experience in buying, selling, and renting heavy machinery throughout the region allows him to comprehend the challenges business owners face in managing fleets and meeting stringent project deadlines.
Bascue’s approach is rooted in helping sellers maximize their investments, whether they are selling a single asset or liquidating an entire fleet. His hands-on background makes him a vital resource for clients looking to navigate the auction process successfully.
Nathan Smythe Brings Unique Insights
Nathan Smythe complements the sales force with his extensive knowledge of the heavy construction rental market. His career spans various rental companies in southern California, providing him firsthand insights into machine performance and resale value. He is recognized for his consultative method, focusing on assisting customers in converting idle assets into working capital.
Smythe emphasizes the importance of communication, believing that every auction begins with understanding the seller's objectives. He excels at customizing auction strategies that align with individual seller goals.
A Committed Sales Team
With Bascue and Smythe now on board, they join an expanding team that features Brad Fanini as territory sales manager for northern California and Nevada, along with Stephen Petshow as territory sales manager for the Pacific Northwest. Their collective experience illustrates Bar None Auction’s dedication to providing personalized service, honest assessments of equipment, and auction strategies that generate real results.
Josh Seidel, president of Bar None Auction, stated, "We’re not merely adding staff; we’re enriching the value we provide to sellers. Both Ben and Nathan possess in-depth market knowledge and expertise in equipment handling that can help build trust with our customers. This is what sellers truly deserve from us."
Successful Auction Environment
Bar None Auction hosts monthly online auctions that attract thousands of active buyers from across the nation. This creates a competitive bidding atmosphere, ensuring swift sales for consignors. Currently, with significant tax incentives like 100 percent bonus depreciation in place, many business owners are eager to sell their underutilized equipment before year-end to benefit from these valuable tax advantages.
Whether it’s selling a solitary excavator or liquidating an entire job site, Bar None Auction offers a comprehensive team to assist with everything from marketing and transport to necessary title and tax documentation.
For more information, visit BarNoneAuction.com.
About Bar None Auction
Founded in 1993, Bar None Auction has established itself as a premier provider of monthly public auctions focused on heavy equipment, vehicles, and industrial support items. Their auctions operate year-round across the Western US, with permanent venues in Sacramento, Fontana, and Woodburn. The leadership team boasts over a century of combined corporate experience beyond auction services, underscoring their commitment to the industry.
Frequently Asked Questions
What is the latest development at Bar None Auction?
Bar None Auction has expanded its sales team by adding Ben Bascue and Nathan Smythe as territory sales representatives to better support sellers.
What regions do the new sales representatives cover?
Ben Bascue will cover southern Oregon, while Nathan Smythe will focus on southern California.
How does Bar None Auction support sellers?
Bar None Auction assists sellers by providing local expertise and tailored auction strategies to help them maximize their returns on equipment sales.
What is the benefit of using Bar None Auction's services?
Their monthly online auctions create a competitive environment that allows for quicker sales and better prices for consignors, particularly with current tax benefits available.
What types of items does Bar None Auction specialize in?
Bar None Auction specializes in heavy equipment, vehicles, and industrial support items, conducting auctions year-round.
