Bar None Auction Expands with New Monthly Equipment Auctions
Bar None Auction, a transformative force in the heavy equipment auction industry, has officially opened its third location. This new location in Fontana is set to enhance their services by offering monthly auctions starting soon. The goal is simple: to provide buyers and sellers with more frequent opportunities to engage with the auction process.
Commitment to Monthly Auctions
This new Fontana yard has committed to hosting monthly auctions, marking an innovative step in the industry's approach to auctions. Customers can look forward to a consistent schedule, allowing for better inventory management and financial planning.
Bar None Auction has been a pioneer in the industry, establishing this new concept of frequency in auctions, something that is particularly beneficial for clients looking to sell and buy equipment on a regular basis.
Growth in Southern California
The establishment of the Fontana auction site emphasizes Bar None's commitment to expanding its footprint in Southern California. Previously, the company had successfully operated in Sacramento and Woodburn, Oregon, and the new Fontana location builds upon that success further.
This strategic decision aligns with the company's focus on meeting the needs of rental companies and contractors in the region. The presence in this key location allows them to cater to increasing demands and solidifies their stronghold on the West Coast auction market.
A Tradition of Excellence
Founded in 1993 by Zeb Seidel, Bar None Auction has transitioned under the stewardship of his son, Josh Seidel. With a rich family history steeped in auctioneering, Josh has inherited a legacy that values customer service and community involvement.
Josh reflects on his family journey, stating, 'The auction business is in my blood — I have been involved my whole life.' His educational background, with a business degree from California State University-Sacramento, paired with years of experience in various business ventures, has equipped him with the skills needed to lead Bar None Auction into the future.
Features of the New Location
The Fontana site offers impressive features. It spans 12 acres, includes various loading docks for efficient check-outs, and boasts substantial highway visibility. This enhances customer convenience and underscores the company’s commitment to streamlining the auction process.
All auctions are now conducted online, a strategy that has gained momentum since the pandemic. Josh acknowledges the transformation this shift brings, stating, 'While I love live auctions, online is undeniably the future.' This modern approach facilitates participation without the chaos often associated with live auctions.
Creating an Engaging Experience
Despite the shift towards online auctions, Bar None seeks to maintain a sense of community. To do so, they host preview days that promote connections among bidders. These events often feature food trucks and giveaways, embodying their dedication to ensuring a memorable auction experience.
As they continue to grow, Bar None Auction thrives on providing exceptional service. Josh insists on being a resource for customers, emphasizing their commitment, 'We pride ourselves on being the easy button for our customers, whether they are selling or buying.'
The recent establishment of the Fontana location positions Bar None Auction for ongoing success, demonstrating their ability to innovate and adapt while remaining true to their roots. They aim to combine tradition with new technologies to enhance the auction experience.
Frequently Asked Questions
What is the significance of the new auction location in Fontana?
The Fontana location enhances accessibility and provides monthly auction opportunities, meeting increasing demand.
How does Bar None Auction ensure a smooth auction process?
They conduct all auctions online, simplifying participation for customers and allowing for scheduled bidding times.
What are the features of the Fontana auction site?
The site includes 12 acres of space, loading docks, and excellent highway visibility, enhancing customer access.
Who leads Bar None Auction now?
Josh Seidel, son of founder Zeb Seidel, currently leads the company, continuing the family tradition in auctioneering.
What kind of community events does Bar None Auction host?
They host preview days with food trucks and giveaways, fostering a sense of community among bidders.
