Banijay Rights Expands Repertoire with Highway Thru Hell
Great Pacific Media, a part of Thunderbird Entertainment Group Inc., has made a significant move in the media landscape as Banijay Rights acquires segment rights to their acclaimed docuseries, Highway Thru Hell. This partnership aims to further enhance the series' reach, expanding its presence internationally and engaging more audiences across various platforms.
A Partnership with Significant Impact
Banijay Rights has been instrumental in distributing Highway Thru Hell globally for years. As a leading distributor under the esteemed Banijay Entertainment umbrella, they now possess the licensing rights to offer short-form segments from the popular show, which is in the exciting pre-production phase for its 14th season.
Growing Online Presence
Recently, a dedicated YouTube channel for Highway Thru Hell was launched, managed by Banijay Rights, which significantly broadens the series' accessibility. This initiative aligns with a broader strategy to increase engagement and viewership through social media channels, including Facebook.
Long-Standing Success of Highway Thru Hell
Since its premiere on Discovery in 2012, Highway Thru Hell has captivated audiences with its portrayal of the demanding realities faced by tow truck operators and rescue personnel navigating North America's challenging roadways. With 13 successful seasons and over 200 episodes, the docuseries is currently available on various platforms in 180 territories.
Expanding Digital Reach
The launch of a FAST channel dedicated to Highway Thru Hell earlier this year marks another strategic move by Banijay Rights to make the series more accessible, particularly in the U.K. and Australia. The combination of YouTube and social media engagement is expected to attract even more viewers.
Voices of Gratitude
David Way, the CEO of Great Pacific Media, expressed his enthusiasm for the partnership, stating, “Banijay Rights has been an amazing partner in expanding the international reach of Highway Thru Hell. We could not be happier to have their team leading the expansion of the series online.”
Richard Goldsmith, Thunderbird’s President of Global Distribution, echoed this sentiment by acknowledging the show's enduring appeal and potential to captivate new audiences through an increased digital presence. The collaborative efforts between companies aim to ensure Highway Thru Hell continues to thrive in an evolving digital marketplace.
Shaun Keeble, VP Digital at Banijay Rights, shared, “We are delighted to sign this new rights deal. With this initiative and the recently launched FAST channel, combined with our growing social media strategy, we aim to consistently engage new viewers with this beloved series.”
The Bright Future of Great Pacific Media
Under the Thunderbird banner, Great Pacific Media continues to innovate, securing its place in the competitive entertainment industry. With an impressive range of factual, documentary, and scripted projects—such as the well-received Timber Titans and Deadman’s Curse—the company remains focused on captivating audiences worldwide.
About Thunderbird Entertainment Group
Thunderbird is recognized for its diverse array of award-winning content, catering to both scripted and unscripted programming. Based in Vancouver, with additional offices in pivotal cities like Los Angeles and Ottawa, Thunderbird brings a collaborative and creative spirit to every project, establishing a robust presence across many platforms.
About Banijay Rights
As a leading global distributor, Banijay Rights represents a vast collection of programs, showcasing a robust portfolio of 195,000 hours of entertainment. Specializing in both scripted and non-scripted content, they are positioned to deliver exceptional storytelling that resonates globally.
Frequently Asked Questions
What is Banijay Rights' role in Highway Thru Hell?
Banijay Rights has acquired the segment rights to Highway Thru Hell, enabling them to license and distribute short-form content related to the series.
When did Highway Thru Hell first premiere?
Highway Thru Hell first aired in 2012 on Bell Media’s Discovery Channel, quickly becoming a viewer favorite.
What types of content can viewers expect on the new YouTube channel?
The YouTube channel will feature short segments and stories from Highway Thru Hell, highlighting key moments and engaging narratives from the series.
How does Banijay Rights plan to enhance audience engagement?
Banijay Rights intends to increase audience engagement through digital platforms, including a dedicated YouTube channel and enhanced social media presence.
What strategies is Great Pacific Media employing for future content?
Great Pacific Media focuses on a diverse range of programming, including new series and returning favorites, ensuring they cater to a global audience.
