Bailian Group Champions Retail Innovation at CIIE Event
The China International Import Expo (CIIE) serves as a significant platform for global trade and innovation. Recently, Bailian Group hosted an impactful side event as part of this prestigious expo. This event included a Signing Ceremony to formalize procurement agreements with various large retail purchasers, alongside a thematic forum aimed at exploring innovative consumption scenarios.
Highlights of the Signing Ceremony
Taking place in a leading city for commerce, the Signing Ceremony gathered key members of the Large Retail Purchaser Alliance alongside numerous manufacturers and brands from diverse regions including the Americas, Europe, Oceania, and Asia. This assembly facilitated procurement agreements across a spectrum of essential consumer goods.
Statements from Officials
At the event, Hua Yuan, vice mayor of Shanghai, emphasized the enhanced capabilities of the Large Retail Purchaser Alliance, highlighting its role in promoting further deal signings. He expressed hope that these initiatives would assist in positioning Shanghai as a significant international hub for consumption, ultimately maximizing the positive impacts of the CIIE.
Global Brands and Innovative Models
According to a representative from the CIIE Bureau, members of the alliance are committed to integrating high-quality global brands into the Chinese market. This effort aims to spur innovation and facilitate the development of novel business forms and models.
Bailian Group’s Commitment to Collaboration
Bailian Group, demonstrating its dedication to collaboration, aims to strengthen partnerships with other members of the alliance. Ye Yongming, the chairperson of Bailian Group, noted that the company is eager to enhance exchanges and cooperation with global partners, further solidifying their position in the retail market.
Successful Outcomes at CIIE
Since the inception of the CIIE, the Large Retail Purchaser Alliance has achieved commendable outcomes, with 56 procurement projects reflecting commitment and intent. Notably, 26 of these agreements were finalized during the event, showcasing the alliance's proactive engagement.
Innovative Displays and Consumer Engagement
Bailian Group's booth, titled 'the bálancing,' showcased over 600 featured exhibits from more than 70 brands across 17 countries. This presentation reflected the company's innovative approach to product showcasing and consumer engagement, with 30 projects from its member firms also reaching procurement intentions, resulting in 13 finalized deals.
Thematic Forum Discussions
In addition to the signing ceremony, a thematic forum convened to explore how events like the CIIE can inspire new consumption patterns and promote integrated development across various sectors, including business, tourism, culture, sports, and exhibitions.
About Bailian Group
Founded in 2003, Bailian Group stands as a major state-owned enterprise headquartered in Shanghai, encompassing a wide range of retail services, including department stores, hypermarkets, shopping malls, and e-commerce. As of late 2023, the enterprise operates nearly 4,700 retail outlets nationwide.
Frequently Asked Questions
What was the purpose of the Bailian Group event at the CIIE?
The event aimed to facilitate procurement agreements among large retail purchasers and promote new consumption scenarios.
Who participated in the Signing Ceremony?
Members of the Large Retail Purchaser Alliance, along with various manufacturers and global brands, participated in the ceremony.
How many procurement projects were initiated?
A total of 56 procurement projects were reported, with 26 agreements signed during the event.
What topics were discussed in the thematic forum?
The forum discussed how to promote integrated development across business, tourism, culture, sports, and exhibitions.
What is Bailian Group’s business focus?
Bailian Group focuses on various retail formats, e-commerce, logistics, and consumer finance among other fields.
