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Bahakel Communications Sells WBBJ 7 to Gray Media in a Strategic Move

Bahakel Communications Sells WBBJ 7 to Gray Media in a Strategic Move

Bahakel Communications Sells WBBJ 7 to Gray Media

Bahakel Communications, Limited has reached an important agreement to sell its ABC affiliate WBBJ-TV, commonly referred to as WBBJ 7. This transition will take place with Gray Media, Inc., marking a significant moment for both companies.

For over 70 years, WBBJ 7 has established itself as the leading local news television station in its market, becoming a familiar source of trusted information for viewers. With this acquisition, Gray Media will add WBBJ 7 to its portfolio, which includes numerous top-rated local news stations in various regions across the country.

Kevin Latek, Chief Legal and Development Officer at Gray, expressed excitement about this new addition. “Gray is honored to be entrusted with the future of WBBJ 7,” he said. He further emphasized their commitment to the station's dedicated team, ensuring they will enhance their long-standing service to viewers and local businesses.

This acquisition represents a strategic move for Bahakel Communications as they concentrate on expanding their digital offerings and entertainment division. Beverly Bahakel, the CEO, stated, “We are committed to ensuring a seamless transition for our audience and stakeholders. Gray has the right approach to continue and build upon WBBJ's legacy in the Jackson community.”

From Gray Media's perspective, this acquisition aligns with their strategy to amplify shareholder value through selective purchases of high-profile stations that align with their mission and values. The company believes this acquisition will quickly contribute to cash flow, and plans to finance it using available cash resources. Both parties expect the agreement to close after receiving regulatory approvals in the early part of 2026.

Overview of Bahakel Communications

Founded in 1947 by Cy N. Bahakel and based in Charlotte, North Carolina, Bahakel Communications has a rich heritage in local broadcasting and media innovation. Over the years, the family-owned company has expanded its reach to include various television and radio stations, in addition to establishing a comprehensive digital marketing arm, Bahakel Digital. This initiative further emphasizes their commitment to engaging local audiences through diverse entertainment content, sports productions, and streaming services via Bahakel Sports & Entertainment.

Insights into Gray Media

Gray Media, Inc. (NYSE: GTN), headquartered in Atlanta, Georgia, stands as the largest owner of highly-rated local television stations in the United States. Serving 113 television markets, the company reaches about 37 percent of households nationwide. Their extensive portfolio includes several markets with top-ranked stations and boasts a robust collection of digital assets. With a strategy centered around innovation, Gray Media also has a strong digital marketing agency and owns various production companies, ensuring they meet the demands of contemporary audiences.

Frequently Asked Questions

What sparked the sale of WBBJ 7?

The sale of WBBJ 7 was primarily a strategic move for Bahakel Communications to focus on strengthening their digital platforms and entertainment division.

Who will manage WBBJ 7 after the sale?

After the transaction closes, Gray Media will manage WBBJ 7 and integrate its operations into their existing local news services.

What does Gray Media plan to do with WBBJ 7?

Gray Media aims to build upon WBBJ's longstanding legacy by enhancing local news coverage and further engaging audiences.

How does this sale impact Bahakel Communications?

This transaction allows Bahakel Communications to streamline their focus and continue evolving their digital and entertainment offerings.

What are the next steps in the acquisition process?

The acquisition process will proceed once regulatory approvals are obtained, expected in the early part of 2026.

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