B2C2 Appoints Cactus Raazi as US Chief Executive Officer
B2C2, a prominent leader in providing institutional liquidity for digital assets, has announced the appointment of Cactus Raazi as the new Chief Executive Officer for its US division. Cactus will be based in the company's office in New Jersey and will report directly to Thomas Restout, the Group CEO. He will also play a vital role on the B2C2 executive committee.
Responsibilities in the New Role
In his new position, Cactus will guide the operations of B2C2 in the US. He is tasked with developing and implementing business strategies that aim to enhance client relationships and engage stakeholders throughout the Americas, including regulatory agencies. Given B2C2’s strong foothold in the US market, Cactus is stepping into a role with considerable growth opportunities, focusing on a diverse clientele that includes large institutions, asset managers, and Tier 1 banks.
Cactus Raazi’s Impressive Background
Prior to joining B2C2, Cactus held the position of US CEO and Co-Head of the Americas at Amber Group, where he played a crucial role in driving revenue growth and managing regulatory interactions. His extensive experience includes leadership roles at esteemed firms such as Goldman Sachs, Nomura, and Tradeweb across both the United States and Europe. Additionally, he founded a FinTech startup, highlighting his entrepreneurial spirit. Cactus is also recognized for authoring the best-selling book Price, which explores how to create personalized pricing strategies to boost customer loyalty.
Vision for the Future
Upon his appointment, Thomas Restout expressed his confidence in Cactus's abilities, stating, "Cactus has an exceptional track record in finance and technology, which positions him perfectly to enhance our US offerings as we continue to expand. The digital asset landscape is changing, and we are witnessing a unique convergence of crypto-native and traditional finance. Cactus’s broad commercial and regulatory network will greatly benefit our clients and the firm as a whole."
Cactus Raazi’s Commitment
In his remarks, Cactus Raazi shared his reasons for joining B2C2: "Becoming part of B2C2 is an incredible opportunity due to its established leadership in institutional trading and its strong management team. The firm’s reputation for regulatory compliance and market trust played a significant role in my decision. I am excited to drive growth in our US operations, ensuring we effectively meet the needs of both our clients and internal team."
About B2C2
Founded in 2015, B2C2 has emerged as a global leader in offering institutional liquidity for digital assets. The firm’s services are trusted by a wide range of significant players in the financial sector, including institutional managers, brokers, cryptocurrency exchanges, and hedge funds. B2C2 prides itself on providing reliable pricing and liquidity in cryptocurrency markets, facilitating seamless trading experiences around the clock. The company is primarily owned by the SBI Group, a major Japanese financial institution, and has offices in several key financial centers, including the US, Japan, France, and Luxembourg.
Company Information
Registered in England and Wales as B2C2 Ltd, the company operates under registration number 07995888, with its registered office located in London. B2C2 Ltd serves as the parent company of the B2C2 group, which encompasses various products and services tailored to meet the regulatory requirements of client jurisdictions.
Frequently Asked Questions
Who is Cactus Raazi?
Cactus Raazi is the newly appointed US CEO of B2C2, responsible for leading its US operations and strategy.
What are Cactus Raazi's responsibilities at B2C2?
He will oversee business strategy, client relationships, and regulatory engagement in the US market.
What is B2C2 known for?
B2C2 is recognized as a global leader in providing institutional liquidity for digital assets.
Where is B2C2 headquartered?
B2C2 is headquartered in the UK, with additional offices in the US, Japan, France, and Luxembourg.
When was B2C2 founded?
B2C2 was founded in 2015 and has since established itself as a key player in the digital assets marketplace.
