Axalta and Dürr Collaborate on Innovative Digital Paint Solutions
Axalta Coating Systems (NYSE: AXTA), a prominent name in the global coatings industry, is excited to announce a strategic partnership with Dürr Systems AG, a giant in mechanical and plant engineering. This collaboration aims to spearhead the development of cutting-edge digital paint solutions that will reshape how automotive paint is applied.
What is Digital Paint Technology?
Digital paint, also known as overspray-free application, represents a significant leap in paint technology. This advanced approach allows for precise application of paint, resulting in less waste and enhanced quality. Under this new agreement, Dürr will take on the role of robotics integrator for Axalta’s NextJet™ system, specifically catering to light vehicle Original Equipment Manufacturers (OEMs).
The Power of Partnership
“Collaborating on the maskless application of paint for two-tone finishes and custom graphics requires a unique synergy,” shared Hadi Awada, President of Global Mobility Coatings at Axalta. “With Dürr's expertise in robotics and our deep knowledge of coatings, we are committed to enhancing customer satisfaction and pushing the boundaries of digital paint technology.”
Dürr's Vision for the Future
Dr. Lars Friedrich, CEO of Dürr Systems AG, expressed enthusiasm for this collaboration, stating, “Our combined efforts will accelerate the introduction of next-generation digital paint technologies. Dürr is well-versed in understanding OEMs' demands for unique design solutions on their vehicles, and this partnership is built to meet those needs promptly.”
Leveraging Established Expertise
This alliance capitalizes on the years of experience that both Axalta and Dürr have nurtured in the realm of digital painting. Earlier this year, Axalta announced its partnership with Xaar, which aimed to merge distinct capabilities to forge more effective solutions targeted at light vehicle OEMs. The ongoing collaboration with Xaar will remain integral to the digital painting solutions that Axalta and Dürr will offer.
Hands-On Demonstrations
Exciting developments are already underway, with demonstrations of the Axalta NextJet™ system utilizing Dürr robotics taking place at Dürr's test center in Bietigheim, Germany. OEMs interested in exploring these opportunities are encouraged to reach out to their representatives at either Dürr or Axalta.
About Axalta Coating Systems
Axalta stands as a global leader, innovating within the coatings sector by delivering a broad range of sustainable and visually appealing solutions. This includes applications across light vehicles, commercial vehicles, refinish sectors, electric motors, and architectural coatings. With a legacy spanning over 150 years, Axalta is dedicated to improving the experiences of its extensive clientele, which exceeds 100,000 customers across more than 140 countries. For additional information, Axalta encourages following their journey online.
About Dürr Systems AG
The Dürr Group is recognized as one of the foremost mechanical and plant engineering firms globally, specializing in automation, digitalization, and energy management. Their innovations facilitate environmentally sustainable manufacturing processes across various industries. After a recent structural reorganization, they merged their Paint and Final Assembly Systems divisions to focus on providing advanced automated solutions for the automotive sector. The new Automotive division is committed to efficient paint application technologies and comprehensive final assembly processes, boasting a workforce of around 20,000 and a sales figure reaching €4.6 billion.
Contact Information
Media Inquiries – Axalta
Lisa Gentile
(d) 248-896-7783
Lisa.Gentile@axalta.com
Jessica McDuell
(d) 302-897-4486
Jessica.McDuell@axalta.com
Media Inquiries – Dürr
Harald Pandl
(p) +49 7142 78-4284
(m) +49 173 5364920
Harald.Pandl@durr.com
Frequently Asked Questions
What is the goal of the Axalta and Dürr partnership?
The partnership aims to develop innovative digital paint solutions for the automotive industry, enhancing application efficiency and design flexibility.
What is digital paint technology?
Digital paint technology, also known as overspray-free application, allows for precise paint placement without excess paint waste.
Who is responsible for the robotics integration in this partnership?
Dürr Systems AG will serve as the robotics integrator for Axalta’s NextJet™ technology under the agreement.
How will this partnership benefit automotive manufacturers?
This collaboration will enable manufacturers to achieve more customized paint applications, improving efficiency and meeting design specifications rapidly.
What are Axalta’s strengths in the coatings industry?
Axalta brings over 150 years of experience and a commitment to innovation, offering a wide range of coatings for various applications in diverse industries.
