Awardco’s Global Expansion Begins with a New London Hub
Awardco, a leader in employee recognition and rewards technology, is taking a major step onto the global stage. Opening a facility in London signals a clear move toward its goal: to become the premier employee experience platform worldwide. The expansion builds on what Awardco already does well—recognition that’s easy to use, cost-aware, and meaningful—and extends it to more teams in more places.
What’s Changing—and Why It Matters
This phase of growth brings concrete improvements designed to serve organizations and employees across regions with more speed, more choice, and deeper local relevance.
New Office in London
Awardco has opened its first international office in London to serve as a central hub for Europe. From this location, the company expects faster fulfillment and more responsive support, with teams closer to customers and the markets they navigate every day. Being on the ground also helps Awardco better understand cultural nuances—how recognition is given, received, and celebrated—so programs feel right in context, not just on paper.
Broader Ways to Redeem Rewards
To widen the selection of rewards globally, Awardco has formed new partnerships with Viator, Revolut, and Ding. These additions bring more choice to users across countries: memorable experiences, charitable donations, mobile top-ups, and local gift cards. The result is a richer set of redemption options that employees can actually use where they live, making recognition more personal and more useful.
Deeper Collaboration with Amazon Business
Awardco’s existing work with Amazon Business now reaches more regions, including Mexico and India. Employees in these areas gain access to an expanded catalog of reward options, adding convenience and breadth to the redemption experience. The intent is simple: wherever teams are based, they should be able to choose rewards that fit their needs.
Enhanced Recognition for Teams in China
As part of its commitment to better recognition worldwide, Awardco has refreshed and expanded its physical rewards catalog in China. The updates are tailored for organizations employing staff in the region and reflect local preferences. By offering more relevant options, Awardco supports recognition that resonates culturally and feels meaningful on the day it’s received.
Leadership Insights
Steve Sonnenberg, the CEO of Awardco, underscored the company’s focus and momentum. He stated, "Our global expansion marks a significant milestone for Awardco. With the establishment of our London office and the enhancement of our international capabilities, we are set not just to increase our presence but also to innovate the way companies recognize and engage with their workforce worldwide." Awardco’s strategy centers on giving organizations the tools to deliver culturally relevant, meaningful recognition—recognition that employees remember.
"By broadening our reach and availability of our industry-leading tools, we are enhancing the wait for employee rewards to be more meaningful than ever on a global platform," added Sonnenberg, highlighting the commitment to making each reward count for employees everywhere.
About Awardco
Awardco provides a recognition and rewards platform built to boost productivity, cut the hidden costs of scattered programs, and nurture a culture of genuine appreciation. As a prominent partner of Amazon Business, Awardco offers one of the largest reward networks globally with zero markups to streamline management and maximize value. Organizations interested in seeing how it all works can schedule a demo for a closer look. The throughline is consistent: recognition that fits local culture, delivered through one platform.
Frequently Asked Questions
What’s driving Awardco’s global expansion?
The company is scaling to serve employees and organizations worldwide more effectively, with the long-term aim of becoming the leading employee experience platform. Expansion supports faster service, broader reward choice, and recognition that fits local culture.
Why does the new London office matter?
London is Awardco’s first international hub and the center of its European operations. From this location, Awardco can improve fulfillment timelines, provide more responsive support, and build programs that reflect regional norms and expectations.
Which new partnerships expand reward options?
Awardco has added Viator, Revolut, and Ding to broaden redemption choices globally. Employees can pick from experiences, charitable donations, mobile top-ups, and local gift cards, making rewards more useful in day-to-day life.
Where is the Amazon Business integration growing?
The collaboration now includes regions such as Mexico and India. Employees in these areas gain access to a wider range of reward options, enriching how teams are recognized across borders.
How is Awardco improving recognition in China?
By expanding its catalog of physical rewards in China, Awardco offers options tailored to organizations with staff in the region. The update supports recognition that aligns with local preferences and cultural nuances.
