Avalara's Meg Higgins Achieves Recognition as a CRN Channel Chief
A special recognition has been bestowed upon Meg Higgins, Senior Vice President of Global Partners at Avalara. This acknowledgment reflects her exceptional leadership in enhancing Avalara's global partner ecosystem and fostering effective go-to-market collaboration. It's no surprise that such recognition showcases the importance of innovative partnerships in the tech industry today.
Celebrating Leadership and Innovation in Partnerships
The CRN® Channel Chiefs list is an annual honor that highlights the contributions of pivotal leaders within the IT sector. It acknowledges those shaping channel strategy and fostering innovation. Meg Higgins has been selected for this prestigious list which underscores her influential role in driving Avalara's partnership strategies forward.
In her capacity as SVP of Global Partners, Higgins is at the forefront of Avalara's partner strategy. She manages alliances with various entities, including technology firms and service providers. Higgins has been instrumental in expanding Avalara's global partner network, enhancing collaboration efforts, and delivering partner-driven solutions aimed at simplifying tax compliance for businesses globally.
The Impact of Meg Higgins’ Leadership
Meg's leadership has extended beyond just expanding existing partnerships. Her commitment to a partner-first approach has been recognized as a significant factor in creating lasting value for both partners and customers. By prioritizing operational excellence and innovation, she has established a framework where partners can thrive and offer their clients enhanced compliance solutions.
Jennifer Follett, Vice President of U.S. Content and Executive Editor of CRN, emphasized the remarkable impact that the recognized leaders, such as Higgins, have on the industry. "Their unwavering commitment to fostering partnerships is vital to the growth and success of the IT channel, paving the way for future innovations," she stated.
Advancing Partner Experience through Innovation
Over the past year, Higgins has played a pivotal role in transforming the experiential landscape for Avalara's partners. One of her significant initiatives includes integrating responsible AI practices throughout the partner journey. This approach empowers partners to develop, sell, and implement compliance solutions with agility and confidence.
The introduction of innovative tools such as Avi, Avalara's AI-driven tax and compliance assistant, provides partners with powerful resources. These advancements enable smoother integrations and more effective onboarding experiences, all aimed at accelerating project implementations. Enhanced advisory services and the delivery of audit-ready outcomes are now more attainable, reinforcing a future-ready partnership framework.
The Vision for a Collaborative Future
Meg Higgins embodies the essence of what it means to be a leader in the IT channel. Her dedication to nurturing successful relationships with partners not only propels Avalara's growth but also solidifies a path toward mutual success for everyone involved. As the 2026 CRN Channel Chiefs publication is made available, it's evident that leaders like Higgins are essential in cultivating a vibrant and successful IT ecosystem.
About Avalara
Avalara stands as a leader in tax and compliance technology. Having built an extensive library of tax content and integrations over more than 20 years, Avalara supports a vast array of customers—over 200,000 across numerous countries. The company's AI-driven solutions automate intricate compliance processes, ensuring accuracy in everything from tax calculations to exemption certificate management.
Frequently Asked Questions
What is Avalara known for?
Avalara is renowned for its automation of tax compliance processes, crucial for businesses navigating complex tax landscapes.
Who is Meg Higgins?
Meg Higgins is the Senior Vice President of Global Partners at Avalara, recognized for her leadership in shaping the company's partnership strategies.
What does the CRN Channel Chiefs list recognize?
The CRN Channel Chiefs list honors leaders in the IT sector who significantly influence channel strategy and innovation.
How has Meg Higgins impacted Avalara's partner ecosystem?
By implementing innovative solutions and a partner-first approach, Higgins has strengthened Avalara’s global partner relationships, enhancing collaboration.
What innovations has Avalara introduced for its partners?
Avalara has advanced AI-driven tools, such as Avi and other integrations, helping partners implement tax compliance solutions efficiently.
