Avalara Appoints Kevin Sellers as Chief Marketing Officer
Avalara, a leading provider of tax compliance automation software, has officially appointed Kevin Sellers as its Chief Marketing Officer (CMO). With over 25 years of extensive global marketing experience, Sellers is well-prepared to advance Avalara's marketing strategy.
Kevin's Marketing Expertise
Sellers brings a wealth of experience across various marketing functions, making him a significant addition to Avalara. His background includes demand generation and brand positioning, which will greatly enhance the company’s presence in international markets. In his new role, he will manage key marketing operations, focusing on driving digital marketing initiatives, developing brand identity, and overseeing corporate communications.
Previous Experience and Achievements
Prior to joining Avalara, Sellers held the position of CMO at both Ping Identity and Avnet. He dedicated over twenty years at Intel, where he acquired substantial experience in numerous global marketing and investor relations roles. Throughout his impressive career, Sellers has consistently demonstrated his ability to lead marketing strategies that foster buyer engagement and promote business growth.
A Warm Welcome from Leadership
Kimberly Deobald, Avalara's Chief Revenue Officer, shared her excitement about Sellers joining the team, stating, "We're thrilled to welcome a proven marketer like Kevin Sellers to Avalara. Kevin brings decades of go-to-market marketing expertise from global technology leaders and possesses exceptional branding and storytelling skills that will greatly benefit Avalara as we enter our next growth phase." This reflects the company’s strong confidence in Sellers’ capability to guide their marketing efforts toward greater success.
Fostering Growth through Strategic Marketing
Sellers is set to play a crucial role in enhancing Avalara’s marketing strategy. His deep knowledge of digital marketing and expertise in demand generation are expected to significantly improve Avalara’s partnerships and outreach efforts. Additionally, he will focus on corporate communications, ensuring a consistent message that aligns with the company’s vision for the future.
About Avalara's Mission and Services
Avalara is dedicated to simplifying tax compliance through its innovative software solutions. Currently, the company serves over 41,000 businesses and government clients across more than 75 countries, focusing on delivering reliable and valuable tax-related services. By partnering with over 1,200 leading e-commerce and ERP systems, Avalara aims to automate tax calculations, manage documents, file returns, and provide access to relevant tax content.
Frequently Asked Questions
What are Avalara's core services?
Avalara specializes in tax compliance automation software, offering services like tax calculations and document management for a variety of businesses.
Who is Kevin Sellers?
Kevin Sellers is Avalara's newly appointed Chief Marketing Officer, bringing extensive marketing leadership experience from global technology companies.
What role will Sellers play at Avalara?
Sellers will oversee all marketing functions, concentrating on areas such as demand generation, digital marketing, and brand identity to bolster Avalara's market position.
Why is this appointment significant?
This appointment is significant as it highlights Avalara's commitment to enhancing its marketing strategy and fostering growth in a competitive landscape.
How does Avalara automate tax compliance?
Avalara employs advanced software solutions and integrates with numerous e-commerce platforms to streamline tax compliance for its diverse customer base.
