Aura Bora Partners with Next In Natural for Expansion
Aura Bora, Inc., recognized for its innovative craft sparkling waters, has made headlines with its latest milestone. The company has officially partnered with Next In Natural, an investment firm based in Brooklyn, to enhance its growth trajectory. This partnership sees Next In Natural acquiring a majority stake in Aura Bora, setting the stage for an exciting future for the beverage brand.
The Leadership Shift
As part of this strategic transition, Aura Bora's CEO, Paul Voge, will now dedicate his efforts toward future product innovation while Jeff Lichtenstein, the CEO of Next In Natural, will take on the role of Chairman of the Board. This leadership adjustment aims to facilitate a seamless integration of resources, elevating Aura Bora's market presence.
From Humble Beginnings to National Recognition
Founded in 2019 by Paul and Madeleine Voge, Aura Bora started as a creative kitchen experiment. The brand quickly evolved from concocting delightful sparkling waters at home to a recognized name sold in numerous premium retail locations nationwide. They offer a refreshing alternative to typical soft drinks filled with sugars and additives, providing a healthier choice for beverage consumers.
A Flavorful Selection
Aura Bora boasts a variety of unique flavors such as Ginger Meyer Lemon and Lavender Cucumber. Moreover, limited-time offerings like Blackberry Black Pepper and Peach Honeysuckle have garnered particular attention from customers. Collaborations with brands like Graza Olive Oil and Magnolia Bakery showcase Aura Bora's innovative approach to beverage development.
The Vision for the Future
Paul Voge expressed his pride in the brand's accomplishments over the past six years. He believes that the partnership with Next In Natural will allow Aura Bora to continue offering exciting products while reaching a broader audience. The collaboration is expected to leverage Next In Natural's operational expertise, facilitating efficient scaling for Aura Bora.
Next In Natural's Influence
Jeff Lichtenstein's extensive background includes the successful launch and scaling of notable brands such as Chobani and La Colombe. His leadership at Gourmet Guru, a distributor for innovative food brands, speaks volumes about his capability to guide Aura Bora through this transformative phase.
Market Trends and Growth Potential
The demand for better-for-you beverages is steadily rising, making it an opportune time for Aura Bora to strengthen its market position. The partnership offers comprehensive support aimed at enhancing supply chain processes and encouraging innovative product developments, aligning perfectly with evolving consumer preferences.
Commitment to Quality
Aura Bora is committed to providing consumers with products that boast delicious, clean ingredients. Their offerings resonate with health-conscious individuals who seek both quality and flavor. This commitment is expected to be further ingrained through the operational support and shared services model introduced by Next In Natural.
About Aura Bora
Founded in 2019 and based in San Francisco, Aura Bora specializes in crafting premium sparkling waters using natural herbs, fruits, and flowers. Their offerings are available through various channels, consistent with a mission to provide sugar-free and calorie-free beverages. Each can undergoes a meticulous cold-force carbonation process, ensuring a refreshing experience.
About Next In Natural
Next In Natural focuses on scaling the operations of emerging food and beverage brands through a robust team that specializes in business development, marketing, and operations. Their tailored approach to each portfolio company ensures a mutually beneficial ecosystem that supports growth while keeping the mission of organic improvement at its core.
Frequently Asked Questions
What is the main focus of Aura Bora's products?
Aura Bora specializes in craft sparkling waters made from natural ingredients, providing a refreshing alternative to sugary beverages.
Who is leading Aura Bora after the partnership?
Paul Voge, the former CEO, will now focus on product innovation, while Jeff Lichtenstein from Next In Natural has taken the role of Chairman of the Board.
When was Aura Bora founded?
Aura Bora was established in 2019 by Paul and Madeleine Voge, initially starting as a home-based experiment.
What flavors does Aura Bora offer?
Aura Bora offers a range of flavors including Ginger Meyer Lemon, Lavender Cucumber, and seasonal varieties such as Blackberry Black Pepper.
What are the long-term goals for Aura Bora with this partnership?
The partnership aims to enhance Aura Bora's growth potential, improve operational efficiency, and achieve innovative product launches that align with consumer demand.
