Athletic Brewing's Transformative Donation for Outdoor Spaces
Athletic Brewing Company, renowned as America's largest dedicated non-alcoholic brewer, has taken a monumental step forward in its commitment to environmental sustainability. The company has announced a historic donation of $2 million aimed at protecting and rejuvenating over 170 outdoor spaces worldwide. This remarkable initiative marks the largest single-year donation in the company's history, with a special allocation of $250,000 directed towards disaster relief efforts caused by recent hurricanes.
The Impact of 'Two For The Trails'
Since its inception in 2018, the Two For The Trails grant program has become a pivotal part of Athletic Brewing's mission. As the leading annual environmental grant initiative in the craft beer industry, it has awarded nearly 550 grants, amassing contributions exceeding $6.2 million. Benefiting 45 U.S. states, plus the United Kingdom and Canada, this initiative has supported over 700 projects. With the new funding for 2024, Athletic Brewing aims to directly assist an estimated 63 million outdoor enthusiasts and trail users across more than 4,000 miles of trail and 530,000 acres of protected land.
Specific Allocations from the Fund
Within the $2 million donation, significant portions are set aside for long-term recovery projects in areas severely impacted by natural disasters. A notable $50,000 will bolster the Appalachian Trail Conservancy’s (ATC) A.T. Resiliency Fund, a vital initiative aiding in the restoration following the catastrophic Hurricane Helene. This fund will enhance infrastructure and overall landscape resilience along the famed trail, ensuring it's maintained for future generations.
Additional Projects Supported
Athletic Brewing has also teamed up with The Nature Conservancy (TNC) to support trail improvements in Connecticut and San Diego. The funding for these projects focuses on enhancing accessibility for individuals with disabilities and addressing erosion issues caused by heavy rainfall. This proactive approach ensures that trails are safe and enjoyable for everyone.
A Commitment to Community and Conservation
The ethos behind Athletic Brewing Company's philanthropy goes beyond monetary contributions. It reflects a deep-seated belief in the importance of outdoor spaces and the need for their preservation. Cara Wilson, the B Corp and Two For The Trails Manager at Athletic, emphasizes the importance of enabling communities to connect with nature while advocating for sustainable outdoor practices.
Bill Shufelt, co-founder and CEO, shared his enthusiasm for the program’s growth, stating, "What began as a single donation in 2018 has blossomed into a cornerstone of our mission to enhance outdoor spaces. This year’s unprecedented donation represents our unwavering dedication to ensure these areas remain vibrant and accessible for future adventurers." Athletic Brewing Company’s efforts continue to highlight the symbiotic relationship between craft brewing and environmental stewardship.
Looking Ahead: Future Funding Opportunities
As Athletic Brewing moves into 2024, it has established clear guidelines for the grant recipients under the Two For The Trails program. All selected partners will be registered non-profit organizations focusing on outdoor conservation and trail maintenance. Organizations interested in participating in the next round of funding are encouraged to engage and prepare for applications in summer 2025.
Conclusion
This $2 million donation from Athletic Brewing is not just a financial investment; it's a testament to a growing movement that prioritizes environmental health, community engagement, and sustainable outdoor practices. As the largest non-alcoholic brewery in America continues to make waves within the industry, its efforts serve as an inspiration for others to follow suit in protecting the precious outdoor environments that countless individuals cherish.
Frequently Asked Questions
What is the Two For The Trails program?
The Two For The Trails program is an annual grant initiative by Athletic Brewing Company dedicated to supporting outdoor conservation and restoration projects.
How much money is being donated in 2024?
Athletic Brewing has announced a historic donation of $2 million for the year 2024.
What types of projects will the donation support?
The funds will support a range of outdoor projects, including disaster relief, trail restoration, and enhancing accessibility for trail users.
Are all grant recipients non-profits?
Yes, all grantees for the Two For The Trails program are registered non-profit organizations engaged in outdoor conservation efforts.
When can organizations apply for the next round of funding?
Applications for the next grant cycle will open in summer 2025, with details available on Athletic Brewing's website.
