Aston Martin Aramco Teams Up with ELEMIS
Exciting news unfolds as Aston Martin Aramco Formula One™ Team proudly introduces ELEMIS, a renowned British skincare brand, as their inaugural Official Skincare Partner. This new multi-year partnership blends luxury skincare with the high-octane world of Formula 1, setting the stage for an innovative journey.
Empowering Communities through Inclusivity
ELEMIS is celebrated for its commitment to empowering individuals and communities through innovative skincare solutions. With decades of experience in crafting clinically-proven skincare, the luxury brand strives to uplift confidence and wellness. The collaboration with Aston Martin Aramco comes at a pivotal moment, as recent studies reveal that 41% of Formula 1 fans are women. Among this demographic, women aged 16 to 24 are the fastest-growing group, illustrating a significant shift in the sport's fanbase. The partnership aims to enhance inclusivity, aligning perfectly with Aston Martin's strategy to foster positive change through the influence of motorsport.
Sustainability at the Core of Collaboration
Aston Martin Aramco's dedication to sustainability resonates with ELEMIS's commitment to environmentally-friendly practices. ELEMIS, a B Corp certified company, emphasizes sustainable sourcing while respecting the planet. This shared dedication allows both brands to enter the global stage with a focus on sustainability standards, ensuring they contribute positively to their communities.
Exclusive Offerings and Experiences
During the inaugural year of this partnership, ELEMIS plans to unveil exclusive, limited-edition product collections. Additionally, guests can look forward to experiencing luxury at the Aston Martin Aramco Paddock Club Suite, where they will be treated to unique 'pit stop' wellness experiences.
Innovative Spa Experience at Monaco
Notably, at the upcoming Monaco Grand Prix, ELEMIS will introduce a pioneering spa experience on the Aston Martin Aramco luxury yacht, delivering a taste of luxury with a focus on wellness for attendees, blending high performance with relaxation.
Voices from Leadership
Séan Harrington, ELEMIS Co-Founder & CEO: "This collaboration marks a remarkable milestone for ELEMIS as the first Official Skincare Partner of Aston Martin Aramco. United by rich British heritage, our mission is to push the boundaries of performance and innovation in a way never seen before in Formula One. This partnership is trailblazing, proving how we can shift perceptions and create unprecedented lifestyle experiences. Together, we possess the drive to excel, and I am thrilled to witness the evolution of our partnership."
Jeff Slack, Managing Director of Commercial at Aston Martin Aramco Formula One™ Team: "Welcoming ELEMIS is exhilarating as we embark on the 2025 season. Their reputation for excellence and innovation aligns seamlessly with our brand ethos. This landmark partnership connects us more deeply with our fans and showcases new avenues for our organizations."
Jessica Hawkins, Driver Ambassador and Head of F1 Academy: "Announcing ELEMIS as our Official Skincare Partner is thrilling! Formula 1 epitomizes peak performance, mirroring ELEMIS's dedication to exceptional skincare. As we prioritize inclusivity, I am proud of our mission to create an inviting atmosphere at motorsport events. ELEMIS’s commitment to inclusivity reflects our objectives perfectly."
About ELEMIS
ELEMIS has been delivering cutting-edge skincare solutions for over 30 years, combining scientific advancements with nature's best ingredients. With experience treating millions in spas worldwide, the brand ensures powerful, visible results through its products. Achieving B Corp certification highlights their commitment to leveraging business for the greater good, available across 110 countries.
Aston Martin Aramco Formula One™ Team: A Racing Legacy
The Aston Martin brand is steeped in racing history, dating back to 1913 when founded by Lionel Martin and Robert Bamford. From early success at the Aston Hill Climb to achieving outright victory at Le Mans in 1959, the brand boasts a storied racing legacy. Today, models like the DB12 and Vantage exemplify their dedication to high-performance luxury. The team returned to Formula One in 2021, under the visionary leadership of Lawrence Stroll, and launched the AMR Technology Campus in 2023, underlining their commitment to sustainability and innovation for future races.
With a talented driver lineup featuring Lance Stroll and Fernando Alonso, along with a commitment to community engagement through initiatives like the I / AM fan engagement platform, Aston Martin Aramco strives to push the boundaries of what is achievable in motorsport.
Frequently Asked Questions
What is the significance of the partnership between Aston Martin and ELEMIS?
The partnership merges luxury skincare with high-performance motorsport, promoting inclusivity and sustainability in Formula 1.
How will ELEMIS be involved with Aston Martin Aramco in the upcoming season?
ELEMIS will launch exclusive product collections and provide luxury wellness experiences during events like the Monaco Grand Prix.
What values do Aston Martin and ELEMIS share?
Both brands prioritize innovation, performance, and sustainability, driving positive change in their respective fields.
What awards has ELEMIS recently achieved?
ELEMIS achieved B Corp certification in 2023, highlighting their commitment to sustainability and social responsibility.
Who are the key figures in this partnership?
Key figures include Séan Harrington (ELEMIS CEO), Jeff Slack (Managing Director of Aston Martin Aramco), and Jessica Hawkins (Head of F1 Academy).
