Assurity Celebrates Recognition as 2024 Sales Growth Leader
Assurity has proudly been recognized as the 2024 Voluntary Sales Growth Leader in the small carrier category by Eastbridge Consulting Group. This accolade marks the fifth time Assurity has received this prestigious honor, adding to its previous victories over four consecutive years from 2018 to 2021.
Commitment to Excellence
According to Nick Rockwell, the president of Eastbridge, this consistent recognition highlights Assurity's dedication to fulfilling the needs of brokers, employers, and employees in the voluntary market. Assurity's impressive voluntary sales increased by 26.3 percent in 2024, significantly outperforming the industry growth rate of only 2 percent.
Competitive Landscape
Jack Douglas, Vice President of Worksite Sales at Assurity, commented on the competitive nature of the small carrier market, emphasizing the importance of this recognition. He noted, "The honor of earning this title once again is not lost on us. Assurity works diligently to respond to trends and adapt to industry demands, making this acknowledgment particularly significant."
Collaborative Success
Douglas highlighted that Assurity's growth can be attributed to the concerted efforts and dedication of agency partners and brokers who trust Assurity as their preferred carrier for worksite business. The collaboration between brokers' expertise and Assurity's committed sales team has created a successful formula that sets the company apart in the marketplace. Assurity looks forward to further growth and continuing to assist brokers in their business ventures while providing essential insurance solutions for employer groups and their employees.
Understanding Sales Growth Recognition
Eastbridge Consulting Group identifies carriers that have exhibited voluntary sales growth exceeding industry averages over the previous three years, publishing its findings in the annual "U.S. Voluntary/Worksite Sales Report." This detailed report evaluates new annual sales for insurance organizations operating within the worksite arena.
Eligibility for Recognition
To qualify for this year’s sales growth recognition, participating carriers must report at least $10 million in annual sales and demonstrate growth beyond the industry standards from 2022 to 2024. Assurity's ability to surpass these benchmarks showcases its ongoing commitment to excellence in the insurance sector.
About Assurity
With a legacy spanning over 130 years, Assurity has been a reliable source of stability for families across America. The organization offers peace of mind through accessible insurance solutions designed to protect what matters most to individuals and families. As a mutual organization and Certified B Corporation, Assurity prioritizes people over profits, ensuring customer interests are always at the forefront. Their mission continues to be focused on building a brighter tomorrow.
About Eastbridge Consulting Group
Eastbridge Consulting Group, Inc. is a well-regarded marketing advisory firm serving businesses within the voluntary and worksite benefits landscape across the United States and Canada. Their expertise in the industry provides valuable insights to companies aiming to enhance their offerings in this competitive market.
Frequently Asked Questions
What is the significance of the 2024 Voluntary Sales Growth Leader award?
This award recognizes Assurity's outstanding performance in the voluntary insurance market, emphasizing its leadership and commitment to service.
How does Assurity's sales growth compare to the industry?
Assurity's voluntary sales grew by 26.3% in 2024, significantly surpassing the industry's growth rate of 2%.
Who can participate in the Eastbridge consulting sales recognition?
Carriers with at least $10 million in annual sales who exceed industry growth rates from 2022 to 2024 are eligible for this recognition.
What is the history of Assurity's recognition in sales growth?
Assurity has earned the title of Voluntary Sales Growth Leader five times, including four consecutive years between 2018 and 2021.
How does Assurity support its brokers and agency partners?
Assurity emphasizes a collaborative approach, providing brokers with support and resources to excel in the worksite business, enhancing their ability to serve clients effectively.
