Ilana Casser Joins Assembly as Executive Vice President
Assembly, a leading global media agency, has recently welcomed Ilana Casser as its new Executive Vice President of Growth. Casser will be pivotal in driving the agency's growth strategy, working predominantly within the North American market and reporting directly to Global Chief Strategy Officer, Pele Cortizo-Burgess.
Driving Business Development and Growth
In her exciting new role, Casser will spearhead business development initiatives in the region. Her primary focus will be on expanding Assembly's client base and enhancing the agency's market strategy. With a keen eye for business development, she aims to elevate Assembly’s presence and drive sustained growth.
The Vision Behind the Move
Jill Kelly, the CEO of Assembly in North America, expressed significant enthusiasm about Casser's arrival. "I'm thrilled to welcome Ilana to our team," Kelly stated. Her expertise and vibrant approach will undoubtedly energize our efforts to fuel growth not only for our clients but also for the agency as a whole. This commitment to growth aligns perfectly with Assembly's overarching approach to delivering impactful results for its clients.
Rich Background in Marketing and Media
Casser brings over twenty years of experience in the marketing and media industries. Prior roles at notable agencies such as OMG, Initiative, and 360i have equipped her with a solid foundation in blending data-driven insights with creativity. She's renowned for spearheading business growth and solidifying long-term relationships with clients and teams alike.
Embracing Assembly's Growth Philosophy
Expressing her excitement, Casser noted, "Assembly's bold proposition to find the change that fuels growth for clients resonates deeply with me. The agency's commitment to enhancing brand performance while delivering compelling experiences is inspiring. I am eager to contribute to shaping the future of growth for Assembly and its clients alongside Pele and the talented team here."
Transitioning Leadership Roles
In a notable organizational shift, Jessie Mamey has moved into the Executive Vice President role focused on a select group of high-potential clients. This transition is part of the agency's strategy to enhance its operations, ensuring a more agile structure that prioritizes opportunities in various sectors.
About Assembly
Assembly is an omnichannel media agency renowned for its innovative strategies that merge data, technology, and talent. The agency is dedicated to catalyzing growth for some of the world’s leading brands by weaving compelling narratives with comprehensive media capabilities. Powered by their proprietary operating system STAGE, Assembly has a dedicated team of over 2,300 professionals across 35 global offices, all committed to achieving significant business expansion. As part of Stagwell (NASDAQ: STGW), Assembly is committed to redefining marketing excellence while making a positive impact socially and environmentally.
Frequently Asked Questions
What role will Ilana Casser play at Assembly?
Ilana Casser will serve as the Executive Vice President of Growth, focusing on business development initiatives aimed at expanding the agency's client portfolio.
How will Casser contribute to the agency's strategy?
Casser will leverage her extensive marketing experience to shape and implement Assembly’s growth strategy across North America, driving sustainable growth.
Who will Casser report to at Assembly?
Ilana Casser will report directly to Pele Cortizo-Burgess, the Global Chief Strategy Officer at Assembly.
What is Assembly's long-term goal?
Assembly aims to bolster brand performance for its clients while embracing innovative experiences that facilitate growth across all channels.
What is STGW?
STGW is the stock ticker for Stagwell, the network to which Assembly belongs, known for transforming the marketing landscape with innovative strategies.
