ASKO Celebrates 75 Years of Scandinavian Innovation
ASKO, renowned for its premium kitchen and laundry appliances, is commemorating an impressive milestone: 75 years since the launch of its first washing machine. This celebration includes an interactive exhibition at Milan Design Week, showcasing a range of cutting-edge innovations from
New Appliances for Modern Living
kitchens to efficient laundry solutions. This year, ASKO introduced the highly acclaimed NYACRAFT ovens featuring Celsius°Cooking™ technology, innovative Nordic Fresh 2.0 Refrigeration, and the Scandinavian Laundry Care 2.0, all presented through stunning installations crafted in partnership with Marmo Arredo.In a gesture to honor its legacy, ASKO has partnered with notable fashion publication VOGUE Adria to feature its latest washing machine series. This collaboration includes a captivating photoshoot conducted by respected photographer Branislav Simon?ík, held at the historically significant Läckö Castle, where the inaugural ASKO washing machine was birthed. The remarkable images will grace the premiere issue of VOGUE LIVING, which will also be showcased during the Milan Design Week events.
Showcasing the ASKO Design Philosophy
The ASKO exhibition reflects the brand's commitment to exceptional design and functionality, adhering to the ASKO Attention to Detail approach. This philosophy merges superior craftsmanship with innovative technology, resulting in products that not only serve practical purposes but are also aesthetically pleasing. The event highlights ASKO's ongoing dedication to setting new standards in both design and performance.
ASKO's innovations are distinguished by their smart features and high-quality craftsmanship, embodying the essence of Scandinavian design. The appliances enhance daily living, characterized by their minimalist elegance and exemplary finish.
This year at Milan Design Week, ASKO introduced three principal platforms: laundry, refrigeration, and ovens. Each of these platforms has been recognized with prestigious iF Design Awards in 2025, emphasizing ASKO's influential role in the design industry.
Highlights of the New ASKO Products
The ASKO Scandinavian Laundry Care 2.0, featuring the innovative Steel Seal™ washing machine, exemplifies ASKO's leadership in sustainable laundry solutions, reinforcing hygiene and environmental responsibility.
In refrigeration, ASKO's built-in and freestanding appliances have been crafted to combine style with functionality. Special attention has been paid to the Kitchen Fit installation features, enhancing both form and utility.
Moreover, the NYACRAFT ovens from the Celsius ovens line offer unmatched precision and versatility, with advanced features designed for both Frame and Glass models.
Visit the ASKO History of Innovation Exhibition
Visitors can experience the ASKO History of Innovation exhibition from April 8 to 13, open daily from 10:00 to 17:00 at Via delle Erbe 2a in Milano, located in the vibrant Brera Design District. This exhibition represents a blend of art and appliance design, illustrating ASKO's journey through decades of innovation.
Commitment to Quality and Sustainability
For over 75 years, ASKO's mission has been to merge traditional Nordic design with modern technological advancements. The result is an array of high-quality products that contribute to a healthier lifestyle and a better planet. ASKO prioritizes quality, design, innovation, and ecological considerations, marking significant milestones along the way—from the inception of the first washing machine to the reception of various prestigious awards recognizing the brand's sustainable and intelligent cooking technologies.
Frequently Asked Questions
What recent products did ASKO launch at Milan Design Week?
ASKO launched its NYACRAFT ovens, Nordic Fresh 2.0 Refrigeration, and Scandinavian Laundry Care 2.0 at the event.
How long has ASKO been in operation?
ASKO has been a leader in home appliances for over 75 years, renowned for its dedication to innovation and quality.
Where can I experience ASKO's exhibition?
The ASKO History of Innovation exhibition is located at Via delle Erbe 2a in Milano, running from April 8 to 13.
What is ASKO's design philosophy?
ASKO emphasizes meticulous craftsmanship combined with innovative technology through its Attention to Detail design approach.
How does ASKO prioritize sustainability?
ASKO integrates eco-friendly practices in its product designs, focusing on hygiene and sustainability across its appliance offerings.
