Ashley Graham Unveils Lucci: A Sparkling Italian Classic
Introducing Lucci, a delightful dry Lambrusco that’s perfect for any occasion, or simply enjoying on its own.
From Supermodel to Winemaker
Supermodel and entrepreneur Ashley Graham, alongside her co-founder Danny Epstien, has created Lucci to rekindle the love for Lambrusco among a new generation. This sparkling red wine embodies the essence of joyful gatherings, ideal for sharing moments with friends over happy hour or creating memories during family dinners.
Ashley expresses her passion for Lambrusco: "To know me is to know I love Lambrusco. It's been my go-to wine for years. But over time, I realized the dry, fruit-forward style I discovered in Italy wasn't readily available in the U.S. I wanted to share that experience in a way that felt modern and accessible, yet true to its roots. That idea became Lucci."
A Traditional Touch with Modern Appeal
Collaborating closely with a fifth-generation winemaker in the renowned Emilia-Romagna region, the birthplace of Lambrusco, Lucci features an exciting, bubbly profile with vibrant notes of red and dark berries complemented by a crisp finish. However, the appeal of Lucci extends beyond just flavor. It signifies a shift in consumer preferences toward wines that are approachable, versatile, and ideal for everyday enjoyment.
Changing Wine Trends
Co-founder Danny Epstien remarks, "Sparkling wine continues to grow, while the rest of the industry has struggled. It was time for Lambrusco to join the party." He observes that younger consumers are gravitating towards wines like Lucci, which offer fresher and lower-alcohol options, reflecting a trend seen in the rise of Prosecco.
Where to Find Lucci
Lucci will be available nationwide starting in February 2026 at major retailers such as BevMo, GoPuff, Total Wine and More, Binny's Beverage Depot, and Wine.com. It will also make its way onto the menu at select restaurants and bars.
Learn More about Lucci
For additional details, you can visit Lucci's official website, an excellent resource to discover more about this exciting new wine variety.
About Lucci
Founded by Ashley Graham and Danny Epstien, Lucci reimagines the traditional Lambrusco as a vibrant and modern sparkling red wine crafted in Emilia-Romagna's sun-soaked countryside. It features a captivating fruit-forward profile and a lively, bubbly finish that complements great food and meaningful moments with friends and family.
Wine Details and Availability
Bottled with an alcohol content of 11% ABV, Lucci retails at approximately $19.99 for a 750mL bottle, making it an accessible choice for those looking to enhance their wine collection. Customers can look forward to sampling Lucci at local retailers and venues.
Frequently Asked Questions
What is Lucci?
Lucci is a modern, dry Lambrusco sparkling red wine created by Ashley Graham and co-founder Danny Epstien, emphasizing accessibility and flavor.
Where can I buy Lucci?
Lucci will be available in February 2026 at major retailers including BevMo, GoPuff, Total Wine, and more, as well as selected restaurants.
What makes Lucci different?
Lucci offers a refreshing take on Lambrusco with its dry and bubbly profile, making it suitable for contemporary wine drinkers looking for versatility.
What is the alcohol content of Lucci?
Lucci is bottled with an alcohol by volume (ABV) of 11%, aligning with trends towards lower-ABV wines.
Who are the founders of Lucci?
Lucci was founded by supermodel Ashley Graham and entrepreneur Danny Epstien, who share a passion for Lambrusco wine.
