Ascendant Loyalty and The Loyalty People Forge Strategic Alliance
Ascendant Loyalty, a renowned consultancy known for its customer-centric approach, has formed a strategic partnership with The Loyalty People, a leader in loyalty and CRM strategy based in the UK. This collaboration aims to enhance their collective consulting services by expanding their global reach and providing more in-depth insights to clients.
Enhancing Customer Loyalty Through Collaboration
This partnership merges Ascendant Loyalty's considerable expertise in North America and APAC with The Loyalty People's established presence across EMEA. By combining strengths, the two firms will create a unique value proposition that allows brands to build, evolve, and optimize their loyalty and CRM initiatives effectively.
Bringing Together Expertise
David Slavick, co-founder and partner at Ascendant Loyalty, emphasizes the importance of their proven process that has focused on delivering real business value informed by customer insights. He states, "With The Loyalty People's deep network and market insight in EMEA, we are extending our footprint and enhancing the impact we can deliver for brands across the globe. This partnership is crucial for elevating our capabilities to serve clients better."
Joint Offerings to Drive Growth
The two firms will collaborate on various strategic projects, share insights from the market, and create joint offerings tailored to aid brands in achieving profitable growth. Their efforts will focus on industries including retail, travel, e-commerce, and hospitality. Implementing best practices and established capabilities in customer acquisition, retention, and loyalty will be at the forefront of their joint strategy.
A Customer-First Approach
Highlighting the essence of their collaboration, Pete Howroyd, founder of The Loyalty People, notes, "This partnership is built on a shared belief in a customer-first mindset and outcome-driven consulting. We are stronger together, combining our regional expertise and methodologies, along with a network of seasoned consultants to deliver exceptional results for our valued clients."
About Ascendant Loyalty
Ascendant Loyalty is a North America-based consultancy specializing in customer growth and retention strategies through effective CRM and loyalty marketing programs. It is recognized for its Big 4-style consultancy approach and a commitment to fostering engaging client relationships. The firm services global brands across various sectors, crafting solutions from strategy development to technology selection that drive long-term customer value and sustainable business growth.
About The Loyalty People
The Loyalty People is a consultancy based in the UK, committed to enhancing loyalty, CRM, customer engagement, and marketing strategies globally. Through its rapidly growing platform, The Loyalty People connects brands to a network of experts, innovative tools, and actionable insights, which are instrumental in propelling growth and building enduring customer relationships.
Frequently Asked Questions
What is the purpose of the partnership between Ascendant Loyalty and The Loyalty People?
The partnership aims to enhance global consulting services and provide deeper insights into customer loyalty strategies for brands across various industries.
How will this collaboration benefit clients?
Clients will gain access to a broader range of capabilities and expertise in loyalty and CRM, which can help them achieve profitable growth more effectively.
What industries will benefit from this strategic partnership?
The partnership will particularly benefit sectors like retail, travel, e-commerce, and hospitality.
What do Ascendant Loyalty and The Loyalty People bring to this partnership?
Ascendant Loyalty offers expertise from North America and the APAC region, while The Loyalty People brings insights and connections from the EMEA market.
What is core to the philosophy of both companies?
Both companies share a commitment to customer-first thinking and practical, outcome-driven consulting, which they believe will lead to greater results for their clients.
