Artie Starrs Named New CEO of Harley-Davidson
Harley-Davidson, Inc. (NYSE: HOG) has made a significant leadership change as Artie Starrs has been appointed as the new President and Chief Executive Officer. This announcement highlights Harley-Davidson's commitment to strengthening its brand and expanding its influence in the motorcycle industry.
Starrs transitions from Topgolf Callaway Brands, where he notably served as CEO of the Topgolf International subsidiary. His comprehensive experience managing global operations and strong brands makes him a fitting choice for leading Harley-Davidson at this pivotal time.
Troy Alstead, the Presiding Director, commented on Starrs' appointment, saying, "Artie is an accomplished business leader who brings extensive experience managing strong brands and global operations. His track record in driving growth and understanding the cultural importance of Harley-Davidson is invaluable." Alstead also expressed confidence that Artie's leadership would enhance the bond between Harley and its current riders while attracting new enthusiasts.
Artie Starrs' Impressive Background
As the CEO at Topgolf, Starrs played a crucial role in realizing the brand's ambitions and establishing it as a leader in sports entertainment globally. Under his leadership, Topgolf experienced significant growth, increasing its revenue from $1.1 billion to $1.8 billion annually within four years and expanding into five new countries across Europe and Asia.
Before his time at Topgolf, Starrs held pivotal positions at Yum! Brands' Pizza Hut, including the role of Global CEO. He was integral in the brand's expansion to over 18,000 locations in 110 countries. Prior to joining Yum! Brands, he served as Chief Financial Officer for Rave Cinemas and started his career in investment banking at Wasserstein Perella.
The Vision for Harley-Davidson
Starrs expressed his enthusiasm for joining Harley-Davidson by stating, "It's a huge privilege to be joining Harley-Davidson. I have long admired the unique position it holds in the hearts of its riders. I am eager to drive growth while enhancing the experience for all, and I look forward to collaborating with Harley-Davidson's dedicated teams and dealer network on this exciting journey."
Upon taking the role of CEO, Starrs will also join the Harley-Davidson Board of Directors, with Jochen Zeitz continuing as Chairman. Zeitz has indicated his commitment to aid in the transition process until February 2026, having been instrumental in Harley's strategic initiatives over the past several years, especially through challenging times.
The Board of Directors has named Troy Alstead as the new Chairman to succeed Zeitz after the transition takes place on October 1, 2025.
Farewell to Jochen Zeitz
Jochen Zeitz expressed gratitude for the opportunity to lead Harley-Davidson over the last five years, highlighting the brand’s successful execution of strategic plans despite challenges. He shared his confidence in the groundwork laid for the company's future and offered well wishes to Starrs in navigating Harley-Davidson's next chapter.
Company Overview of Harley-Davidson
Harley-Davidson, Inc. stands as the parent entity of Harley-Davidson Motor Company and Harley-Davidson Financial Services. With a mission surpassing just manufacturing motorcycles, the company embodies the spirit of adventure and freedom. Since its inception in 1903, Harley-Davidson has shaped motorcycle culture by offering distinctive motorcycles, experiences, riding gear, and accessories. Furthermore, it has a controlling interest in LiveWire Group, Inc., focusing on electric motorcycles and the future of urban adventure. This ambition aligns with Harley's legacy of disruption and innovation within the motorcycle sector.
Frequently Asked Questions
Who is Artie Starrs?
Artie Starrs is the newly appointed President and CEO of Harley-Davidson, transitioning from his position at Topgolf.
What previous experience does Starrs have?
Starrs has vast experience, including roles at Topgolf, Yum! Brands, Pizza Hut, and Rave Cinemas, focusing on growth and global operations.
What is our vision for Harley-Davidson under Starrs?
The vision is to drive growth while enhancing the connection with riders and expanding the community of Harley enthusiasts.
When will Starrs officially take over?
Starrs will officially start his role on October 1, 2025, and join the Board of Directors on that date.
What are the organizational changes at Harley-Davidson?
Troy Alstead will succeed Jochen Zeitz as Chairman on the same day Starrs becomes CEO, aiding in a seamless transition.
