Arsenal partners with NTT DATA to accelerate digital change
Arsenal Football Club has signed a multi-year partnership with global digital services provider NTT DATA. Together, they’ll push forward the club’s digital transformation, with the aim of giving supporters around the world a more personal, seamless way to connect with the club and each other.
The vision behind the partnership
This isn’t only about new tools; it’s about how the club listens and responds to supporters. NTT DATA, known for its work in digital transformation, will collaborate closely with Arsenal to strengthen the bond between the club and its fans. With expectations shifting fast, the focus is on meeting supporters where they are and improving how the club engages with them day to day.
Strengthening bonds with supporters
The work will center on enhancing Arsenal’s digital platforms so they feel easier, smarter, and more connected. The goal is to create better spaces for conversation and interaction—places that don’t just respond to what fans ask for, but start to anticipate it. Expect a refreshed digital ecosystem designed to deepen connections and make every touchpoint feel more relevant.
Harnessing the power of technology
Core to the collaboration are advanced capabilities such as data analytics, machine learning, and real-time integrations. Used well, these tools can shape a more personalized supporter experience. By turning data into insight, Arsenal will be able to deliver tailored content and offers so each fan feels seen and valued, wherever they are in the world.
Enhanced experiences and benefits
Supporters will also see exclusive promotions and insights from Arsenal and its partners, extending the experience beyond match days. The approach is designed to bridge digital and in-person moments, making it easier to stay connected in meaningful ways—whether you’re at the stadium, on the move, or following from home.
Leaders in the field speak
Arsenal’s Chief Commercial Officer, Juliet Slot, said, “We’re excited to welcome NTT DATA as our first Official Digital Transformation Partner. Our ambition is to strengthen our connection with our supporters around the world so that we can serve them better.” The message is clear: better service for supporters sits at the heart of the plan.
NTT DATA’s CEO for the UK and Ireland, Niccolo Spataro, echoed that view, noting Arsenal’s commitment to exceptional supporter experiences and the alignment of values between both organizations—an alignment that will help drive this transformation.
NTT DATA’s role in sports
NTT DATA has an established track record in sports technology, contributing to major events such as The Open and the NTT INDYCAR SERIES. Its work in AI, digital twin technology, and real-time data analysis has helped elevate fan experiences at large-scale events. Bringing that expertise to Arsenal is expected to raise the bar for how the club interacts with supporters.
About NTT DATA
NTT DATA is a leader in global business and technology services with a valuation of over $30 billion. The company supports a large share of the Fortune Global 100 and is committed to driving innovation and transformation across many industries.
Future implications for Arsenal and fans
This partnership is about more than new features; it’s about building a more connected community of supporters. By prioritizing digital engagement, Arsenal is set to reshape how fans experience the club. And with NTT DATA’s ongoing investment in research and development and a strong partner ecosystem, both organizations are positioned to evolve alongside their supporters.
Frequently Asked Questions
Why are Arsenal and NTT DATA partnering?
The partnership is designed to improve the digital experience for supporters by using advanced technologies to deliver more personalized content, services, and interactions.
What will fans notice from this collaboration?
You can expect more tailored content, exclusive promotions, and smoother, more engaging digital touchpoints that extend well beyond match days.
Which technologies will power the new experiences?
NTT DATA will bring data analytics, machine learning, and real-time integrations to help Arsenal create more relevant and timely experiences for supporters.
Who is leading the initiative?
Juliet Slot, Arsenal’s Chief Commercial Officer, and Niccolo Spataro, NTT DATA’s CEO for the UK and Ireland, are key figures guiding the partnership.
What does NTT DATA specialize in?
NTT DATA provides business and technology services, including consulting, AI, and application management, serving major global clients—including many in the Fortune Global 100.
