Archer Roose Wines Partners with Princess Cruises
Archer Roose Wines, a popular canned wine brand known for its luxury offerings, has teamed up with Princess Cruises to become their first official canned wine partner. This collaboration allows guests on Princess Cruises to enjoy a selection of Archer Roose Wines including Bubbly, Pinot Noir, Rosé, and Sauvignon Blanc during their voyages.
Cocktails at Sea
Whether relaxing by the pool, on excursions, or in the comfort of their staterooms, travelers will have the opportunity to sip these premium wines in various locations onboard. The partnership aims to enhance the cruising experience by providing high-quality beverages that align with the travelers' adventurous spirit.
Launch of Promotional Campaign
The collaboration is highlighted by a new promotional video featuring Elizabeth Banks, Archer Roose Wines' Chief Creative Officer and Co-Owner. In the video titled "The Can for the Curious Cruiser," Banks presents how the brand fits seamlessly into the lives of modern cruisers, bringing out the joy of thoughtfully prepared wine in a can.
Expert Opinions on the Partnership
CEO and Founder of Archer Roose Wines, Marian Leitner-Waldman, expressed her excitement for this collaboration, stating, "We've always aimed to meet people with high-quality wine. Partnering with Princess Cruises allows us to extend that vision to travelers who are on a journey of exploration." This sentiment echoes the overall approach of making quality wine experiences accessible on the go.
Princess Cruises’ Vice President of Food and Beverage, Sami Kohen, commented on the alignment in values, noting, "In Archer Roose Wines, we found a partner who shares our commitment to sustainability and delighting guests. We are excited to offer these exceptional wines to enhance every part of the Princess experience through our Love Line Premium Liquors collection."
About Archer Roose Wines
Archer Roose Wines stands out in the market as one of the fastest-growing wine brands in the U.S., recognized for producing high-quality luxury canned wines. The company’s commitment to low-intervention winemaking practices ensures that their wines are vegan, gluten-free, and free from added sugars and unnecessary additives. The wines are crafted from sustainably grown grapes sourced from reputable winemakers around the world, appealing to wine lovers seeking convenience without compromising on quality.
Among the popular varieties, Archer Roose's offerings include Bubbly, Bubbly Rosé, Sauvignon Blanc, Pinot Grigio, Rosé, Pinot Noir, and Malbec, which are available in numerous outlets including restaurants, retail shops, and entertainment venues. The brand has received accolades, including being the most awarded at the California-hosted International Canned Wine Competition, and it was recently featured on Impact's 2024 "Hot Prospect" Wine List.
About Princess Cruises
Princess Cruises is renowned for offering elite service and unforgettable experiences aboard its luxurious ships. As part of its commitment to providing dream vacations, the cruise line takes guests through some of the world's most stunning destinations while delivering an array of activities, gourmet dining, and exceptional entertainment options.
The collaboration with Archer Roose Wines marks an exciting addition to the onboard offerings that emphasize the enjoyment of quality beverages during cruises. It demonstrates both companies' dedication to enhancing guest experiences at sea, further solidifying their positions in the hospitality and beverage industries.
Frequently Asked Questions
What wines will be available on Princess Cruises?
Guests can enjoy Archer Roose’s Bubbly, Pinot Noir, Rosé, and Sauvignon Blanc during their cruise.
Who stars in the promotional campaign for Archer Roose Wines?
Elizabeth Banks, the Chief Creative Officer and Co-Owner of Archer Roose Wines, features prominently in the promotional video.
What makes Archer Roose Wines special?
Archer Roose Wines are known for being responsibly produced, vegan, gluten-free, and free from added sugars or unnecessary additives.
Where can guests enjoy Archer Roose Wines on the cruise?
Guests can enjoy these wines in various locations including poolside, in staterooms, and during excursions.
Why did Archer Roose Wines partner with Princess Cruises?
The partnership allows Archer Roose Wines to reach travelers and enhance the quality of wine options available on board, aligning with their commitment to high-quality experiences.
