APV Partners with Junlebao to Boost ESL Milk Production
In a significant move for the dairy industry, APV, a renowned SPX FLOW brand, has joined forces with Junlebao Dairy, a notable player in the dairy sector, to elevate milk production capabilities in China. This collaboration aims to introduce one of the highest capacity InfusionPlus Ultra High Temperature (UHT) systems ever established in the region, with the capacity to process 15,000 liters of milk.
Meeting Growing Demand for Extended-Shelf-Life Milk
As consumer demand for extended-shelf-life (ESL) milk surges, especially in Southern China, the urgency to ramp up production capabilities has become paramount. APV has recognized this trend and commenced assembling a UHT skid at its Shanghai facility. The swift response to this growing market need underscores the commitment of both companies to deliver quality products to their consumers. Previously, UHT skids for Junlebao were sourced from Poland, but local production promises faster delivery and reduced transit times.
Understanding the Freshjoy ESL Milk Brand
Freshjoy has become a standout product for Junlebao since its introduction in 2019. It has garnered a reputation for its high nutritional value, fresh taste, and impressive shelf life, making it a top choice among consumers. The unique benefits of the InfusionPlus technology, selected for its unparalleled efficiency in processing milk, have played a crucial role in the brand's success.
What Makes InfusionPlus Technology Unique?
The InfusionPlus UHT technology is specifically designed to flash-heat milk, instantly followed by cooling. This method not only ensures food safety but also preserves essential nutrients, making it suitable for both dairy and plant-based beverages. Studies have shown that this technology can maintain up to 70% more vitamins compared to other UHT processes, indicating a significant advantage in nutrient retention.
SPX FLOW's Commitment to Quality and Innovation
SPX FLOW's Key Account Manager, Hua Jin, emphasizes the importance of local manufacturing, stating that this strategy not only supports regional growth but also aligns with their mission of delivering high-quality, scalable technology tailored to customer needs. The strong relationship established with Junlebao over the years continues to foster innovation and expansion within the ESL milk category.
Preparing for the Future
By September, SPX FLOW is expected to finalize the commissioning of this new system, which will allow Junlebao to enhance its production capabilities while staying true to the Freshjoy brand's signature taste and nutritional profile. Such upgrades signify a promising future in the dairy market.
About APV and SPX FLOW
Operating out of Charlotte, North Carolina, SPX FLOW, Inc. is committed to improving industry standards through innovation and sustainability. The company focuses on a wide array of process technologies crucial for fluid handling, thermal heat transfer, mixing, and blending in numerous sectors, ranging from health to industrial markets. SPX FLOW operates in over 25 countries and serves a global market exceeding 140 countries.
Frequently Asked Questions
What is the purpose of the partnership between APV and Junlebao?
The partnership aims to enhance production capacity for ESL milk by introducing advanced UHT technology.
How does InfusionPlus technology benefit milk processing?
InfusionPlus technology quickly heats and cools milk, preserving essential nutrients and extending shelf life.
What is Freshjoy's reputation among consumers?
Freshjoy is celebrated for its fresh taste, nutrition, and long shelf life, making it a consumer favorite.
When is the new UHT system expected to be operational?
The new system is anticipated to be fully operational by September.
How does SPX FLOW contribute to the dairy industry?
SPX FLOW provides innovative technologies that enhance the efficiency and quality of dairy processing operations.
