Applebee's Celebrates Veterans Day with 'Buy a Hero a Bud'
As November approaches, SSCP, the proud franchisee of Applebee's in Texas, California, and Virginia, gears up for its heartfelt initiative, 'Buy A Hero a Bud.' This annual program, in collaboration with Anheuser-Busch, is a way for guests to honor and support local military heroes. The promotion runs from now until November 10, allowing patrons to purchase Bud Light beers in advance of Veterans Day to benefit our veterans.
The noble cause goes beyond simply buying a drink—every dollar spent on Bud Light that isn't redeemed will be donated directly to Folds of Honor, a nonprofit dedicated to providing scholarships to the families of fallen or disabled service members, as well as first responders. This initiative not only raises funds but also fosters a community spirit of gratitude.
SSCP's Senior Marketing Manager, Blake Roe, expressed the significance of this event, stating, "Veterans Day at Applebee's is always our favorite day of the year, and last year may have been the best." The joy of veterans receiving free meals and seeing their neighbors contribute in such a meaningful way is a memory that resonates deeply with both staff and guests.
Last year, the response was overwhelming. Across the SSCP locations, guests stepped up by purchasing an impressive 10,000 beers which were gifted to veterans to enjoy free of charge on Veterans Day. This momentous occasion allowed over 4,000 veterans to dine without spending a penny, in addition to raising more than $20,000 for the Folds of Honor organization.
The roots of this tradition can be traced back to 2007 when Sunil Dharod, the owner of SSCP, became an early advocate for providing free meals to veterans at Applebee's. Since then, this practice has become a standard in the industry, illustrating how one individual's commitment can spark a widespread movement of appreciation for our armed forces.
About SSCP Management
SSCP Management is not just any restaurant group; it is a family-owned and operated company dedicated to delivering outstanding dining experiences. Founded by the visionary Sunil Dharod in Dallas, Texas, SSCP has thrived under his leadership and the guiding hands of his family. With his son Chris Dharod as President and daughter Puja Dharod as Vice President of Investments, the team is committed to upholding the values that define their legacy.
About Applebee's
Applebee's Neighborhood Grill + Bar is recognized as one of the largest casual dining establishments globally, known for creating an inviting atmosphere where guests can enjoy delicious food and drinks. Whether dining in or ordering out, Applebee's offers a unique and affordable experience that brings people together—championed under the proud motto, Eatin' Good in the Neighborhood™. Each restaurant is operated by passionate entrepreneurs who aim to strengthen the communities they serve through charitable contributions and local engagement.
As of now, the network includes a vast number of 1,514 Applebee's restaurants across the United States, two territories, and 15 other countries. This number represents the collective effort of franchisees and supporting entities, ensuring that Applebee's is synonymous with great food and community involvement.
Frequently Asked Questions
What is the 'Buy A Hero a Bud' program?
The 'Buy A Hero a Bud' program encourages guests to purchase Bud Light beers for veterans, with proceeds benefiting the nonprofit Folds of Honor.
When does the program start and end?
The program runs from now until November 10, with the benefits available on Veterans Day, November 11.
How much money is expected to be raised for Folds of Honor?
Last year, the initiative raised over $20,000 for Folds of Honor, which supports scholarships for military families.
How many veterans have benefited from this program?
In the previous year, over 4,000 veterans enjoyed free meals as part of the 'Buy A Hero a Bud' initiative.
Who founded SSCP Management?
SSCP was founded by Sunil Dharod, who continues to lead the company alongside his family members, Chris and Puja Dharod.
