Anytime Fitness Ventures into Saudi Arabia with ABFit
This expansion demonstrates Anytime Fitness's commitment to global growth while prioritizing health and wellness within Saudi Arabia.
Purpose Brands LLC is excited to announce a major milestone for Anytime Fitness, renowned as the largest fitness club brand worldwide. This latest agreement with ABFit marks an important step in expanding fitness opportunities in the Kingdom of Saudi Arabia (KSA), coinciding with the country's dedication to its development vision for enhancing public health.
Raed Alarabi Alharthi, representing ABFit, expressed enthusiasm about the introduction of the Anytime Fitness brand. He underscored the significance of health and fitness in the national goals established under Saudi Vision 2030. The initiative seeks to elevate living standards for all citizens and residents, fostering an environment that promotes an active lifestyle.
The first Anytime Fitness club is expected to open its doors by spring 2026. The plan is to introduce at least 60 additional clubs over the next several years, catering to women and men in various cities. This will significantly enhance access to fitness facilities across the Kingdom.
Asem Abu Eisheh, CEO of Anytime Fitness Saudi Arabia, pointed out the opportune moment for such a venture. With ongoing government initiatives encouraging nutritious diets and regular exercise, the conditions are ripe for motivating the community toward healthier living. With dedicated efforts from various ministries, the establishment of Anytime Fitness will play a critical role in encouraging a more active populace.
This exciting expansion means Anytime Fitness will now operate in 49 countries worldwide, offering members unparalleled access to fitness and personalized coaching. Currently, the franchise boasts 5 million members, and this growth signifies a strong commitment to supporting individual wellness journeys regardless of geography.
Stacy Anderson, the global president of Anytime Fitness, expressed confidence in this new agreement with ABFit. The collective endeavor is suggested to align with growth opportunities seen in the global wellness economy, projected to reach substantial levels in the coming decade. Such investments are vital to making health and wellness services more accessible.
Furthermore, this collaboration enhances Purpose Brands' presence in Saudi Arabia, building upon its established Orangetheory Fitness brand. This dual focus will contribute to creating a robust fitness culture among the population.
Sander van den Born from Purpose Brands welcomed ABFit as the master franchisee, emphasizing the collaborative spirit this partnership embodies. The aim is to contribute positively to the health and wellbeing of KSA's citizens through fitness.
About Anytime Fitness
Anytime Fitness stands as a global leader in the fitness industry, heralding rapid expansion with an average of 300 new clubs launched each year. Catering to nearly 5 million members across more than 5,600 locations, the brand is available 24/7, all year round. Anytime Fitness focuses on delivering personalized service, nutrition coaching, and comprehensive recovery guidance, all tailored to meet the needs of members anywhere, at any time.
About Purpose Brands, LLC
Purpose Brands encompasses a prestigious collection of fitness and wellness franchises, including Anytime Fitness, Orangetheory Fitness, and several others. Together, these brands boast impressive annual revenues; they operate in 49 countries, serving a combined membership of 6 million. With a robust model supporting franchise growth and customer service, Purpose Brands is well-equipped to continue its expansion in the lucrative wellness sector.
Frequently Asked Questions
What is the significance of ABFit in the Anytime Fitness expansion?
ABFit serves as the master franchisee for Anytime Fitness in Saudi Arabia, overseeing the establishment and growth of clubs across the Kingdom.
When is the first Anytime Fitness club expected to open?
The first club is set to open in spring 2026.
How many clubs are planned for Saudi Arabia?
At least 60 clubs are planned to be opened in various cities over six years.
What is the focus of Anytime Fitness?
Anytime Fitness aims to promote health and wellness through personalized coaching, nutrition guidance, and ongoing member support.
How many countries does Anytime Fitness operate in?
Anytime Fitness operates in 49 countries, providing fitness solutions to millions of members globally.
