Andy's Frozen Custard Partners with Signal Theory for Future Growth
Andy's Frozen Custard, the largest chain solely dedicated to frozen custard in the nation, has recently chosen Signal Theory as its agency of record. This collaboration is set against the backdrop of a significant milestone for Andy's, as it approaches its 40th anniversary in the coming years, marking an exciting era of both growth and innovation.
Founded in 1986, Andy's Frozen Custard has expanded its presence to more than 170 locations across 15 states, establishing itself as a beloved brand in the frozen treat market. The partnership with Signal Theory will enhance Andy's brand strategy, elevate creative campaigns, and strengthen its digital presence through effective social media strategies and content development.
Additionally, Signal Theory will play a vital role in the launch of new locations, menu innovations, and initiatives aimed at engaging with the community. The CEO of Andy's Frozen Custard, Andy Kuntz, expressed his excitement about this partnership, emphasizing that the celebration of 40 years of service provides a great opportunity to honor the company's heritage while reaching out to new customers nationwide. Kuntz stated, "This milestone is the perfect opportunity to both honor our heritage and introduce Andy's to new customers." He continued, stating that their goal is to create memorable experiences for both existing and new fans alike.
The collaboration with Signal Theory is an essential step in solidifying Andy's commitment to extending its market presence. Signal Theory brings a wealth of expertise in food marketing, having previously worked with various esteemed clients. Their portfolio boasts successful campaigns for brands such as the California Milk Advisory Board and new initiatives for SONIC, famously known as America's Drive-In. Such collaborations illustrate their capability to not only connect with consumers but also build inviting brand narratives.
As noted by John January, co-CEO of Signal Theory, Andy's has spent decades creating comfort and joy through its frozen custard offerings. He stated, "We're here to help them tell that story in ways that connect new fans to what makes a Nutty Waffle Crunch Concrete or a freshly made BootDaddy more than just dessert – they're moments that bring people together." This vision aligns perfectly with the shared goals of both companies, setting the stage for dynamic and engaging marketing strategies.
About Andy's Frozen Custard
Andy's Frozen Custard, established in 1986 by John and Carol Kuntz, is dedicated to serving the freshest frozen custard to its customers. With a rich history and a commitment to quality, Andy's has been a favorite among dessert lovers for nearly 40 years.
About Signal Theory
Signal Theory is a renowned branding and design firm known for creating meaningful connections through human insights for various brands. Recognized by Ad Age as an Agency of the Year and a Best Place to Work, they continuously strive to enhance their clients' presence in the market by leveraging innovative strategies.
Frequently Asked Questions
What is the significance of Andy's partnership with Signal Theory?
The partnership marks a key moment as Andy's prepares to celebrate its 40th anniversary, aiming to enhance its marketing strategies and brand presence.
How long has Andy's Frozen Custard been in business?
Andy's Frozen Custard was founded in 1986, giving it a legacy of nearly four decades in the frozen dessert market.
What services will Signal Theory provide for Andy's?
Signal Theory will lead brand strategy, creative campaigns, digital marketing efforts, and support new store launches and community initiatives.
How many locations does Andy's Frozen Custard currently have?
Andy's Frozen Custard boasts over 170 locations across 15 states.
What are some previous clients of Signal Theory?
Signal Theory has worked with notable clients, including the California Milk Advisory Board and has executed initiatives for SONIC, known as America's Drive-In.
