Analytic Partners and ANA Team Up for Marketing Excellence
Analytic Partners, known as a leader in Commercial Analytics, is proud to announce an exclusive strategic partnership with the Association of National Advertisers (ANA). This collaboration signifies a powerful development in supporting marketing professionals as they navigate the complexities of today's entrepreneurial environment.
Unlocking New Opportunities for ANA Members
This partnership serves as a huge stepping stone for ANA members, offering them unparalleled insights and custom recommendations which are incredibly valuable for CMOs and Analytics leaders. Through tailored events, extensive training, and insightful publications, this collaboration aims to empower its members by providing exclusive access to Analytic Partners' cutting-edge ROI data, positioning them for sustainable growth.
The Impact on Marketing Strategy
Members can anticipate valuable engagements at various key events, including the renowned ANA Measurement and Analytics Conference and the ANA Masters of Marketing. These interactions will focus on identifying actionable growth strategies that can help in driving enterprise success across various industries.
Quotes from Leadership
Jonathan Sanchez, Vice President of Marketing at Analytic Partners, emphasized, "The ANA plays a pivotal role in equipping marketing leaders with the necessary insights on marketing measurement. Over the past 25 years, Analytic Partners has become synonymous with excellence in this space, leading independent research and consistently topping recognized assessments like the Gartner Magic Quadrant and The Forrester Wave. This partnership allows us to leverage our deep expertise and insights, providing value to marketing leaders everywhere."
Analytics as a Growth Driver
Bill Duggan, Group EVP of ANA, remarked, "In a marketing landscape that is increasingly fragmented, brands must compete fiercely for consumer attention. Data-driven decision-making emerges as a crucial growth driver. We are thrilled to have Analytic Partners as a strategic partner, as this will substantially benefit our members through their insights."
Commitment to Data-Driven Decision Making
Omar Dennis, Chief Strategy Officer at Analytic Partners, conveyed excitement about the partnership: "We are thrilled to announce this exclusive relationship with the ANA. It showcases our unwavering commitment to providing innovative analytics solutions that help leading brands innovate and grow. In a world where data and analytics-driven decisions reign supreme, we are dedicated to offering ANA members unique insights and actionable strategies for achieving their enterprise goals."
Analytic Partners continues to strengthen its position as an industry leader in Commercial Analytics, addressing the evolving needs of organizations striving for measurable outcomes in a complex media landscape. By transcending traditional marketing measurement, they empower organizations with a transformative approach to harnessing data for decision-making across functions, ensuring a robust competitive edge.
About Analytic Partners
Recognized as a frontrunner in the 2024 Gartner Magic Quadrant for Marketing Mix Modeling Solutions, Analytic Partners specializes in turning data into actionable insights for Fortune 500 brands around the globe. The company's adaptive solutions aim to deepen business understanding and enable timely planning and optimization across all areas of marketing and beyond. This innovative approach enables clients to form powerful connections with their customers and achieve impressive commercial success.
About ANA
The Association of National Advertisers (ANA) is dedicated to boosting growth for marketers, brands, and the entire marketing landscape. With a mission to mold the future of marketing, ANA connects its members with unparalleled expertise, industry-leading resources, and a powerful global network. Representing over 1,600 companies, including more than 1,000 client-side marketers and 600 marketing solutions providers, ANA collectively influences about $400 billion in annual marketing spending. By advocating for transformative initiatives like the 12-point ANA Growth Agenda, ANA actively drives change, empowers marketers, and enhances the marketing ecosystem.
Frequently Asked Questions
What is the goal of the partnership between Analytic Partners and ANA?
The partnership aims to provide exclusive insights, training, and resources to help marketing leaders make informed decisions and drive growth.
How does this partnership benefit ANA members?
ANA members will gain access to proprietary ROI data, thought leadership, and tailored events designed to enhance marketing strategies.
What expertise does Analytic Partners offer?
Analytic Partners offers expert insights in commercial analytics and marketing measurement, driving data-driven decision-making among its clients.
Why is marketing measurement important today?
In an increasingly fragmented communication landscape, effective marketing measurement is essential for brands to compete for consumer attention and optimize their strategies.
How long has Analytic Partners been in the industry?
Analytic Partners has been dedicated to excellence and innovation in analytics solutions for over 25 years, consistently delivering valuable insights to marketers.
