ams OSRAM and LEDVANCE Forge a Bright Future Together
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ams OSRAM and LEDVANCE Renew Their Brand Partnership
ams OSRAM and LEDVANCE have made a significant decision to extend their partnership into the next decade. This collaboration focuses on the OSRAM brand for general lighting, ensuring that LEDVANCE remains the exclusive licensee for lamps. Furthermore, the licensing agreement is set to expand, now encompassing luminaires in general lighting markets outside of certain territories.
Expanding Horizons: General Lighting Luminaires
The renewed alliance will promote the availability of innovative OSRAM-branded luminaires in various parts of the world, emphasizing collaboration beyond earlier limitations. This decision marks a pivotal moment for both companies as they strengthen their ties and broaden the scope of their offerings in the lighting industry.
Since the inception of their partnership in 2016, LEDVANCE has effectively represented the OSRAM and SYLVANIA brands within the general lighting sector. This further agreement hints at a successful journey ahead, showcasing trust built over years of collaboration.
Statements from Leadership
Expressions of confidence emerge from both leadership teams regarding their fruitful relationship. ams OSRAM's CEO, Aldo Kamper, remarked on the strength of the OSRAM brand, noting that it has gained immense trust from consumers globally. This long-term deal reflects not only the brand’s reputation but also its significance in the marketplace.
In a similar vein, LEDVANCE Executive Senior Vice President, Jue Wang, highlighted the opportunities this expanded license will bring, enabling further growth and enhanced product offerings under the renowned OSRAM brand.
Commitment to Innovation and Excellence
As this partnership progresses, consumers can look forward to an extensive selection of advanced lighting solutions across various platforms, both in physical stores and online. The companies remain dedicated to innovating and elevating standards in the lighting industry.
Frequently Asked Questions
What is the nature of the partnership between ams OSRAM and LEDVANCE?
The partnership focuses on licensing the OSRAM brand for general lighting lamps, now extending to include luminaires in selected global markets.
When did the partnership between these two companies start?
The partnership began in 2016 when LEDVANCE became the exclusive licensing partner for the OSRAM and SYLVANIA brands.
What does this expansion mean for consumers?
This expansion signals that consumers will soon find an array of OSRAM-branded luminaires available, marking an enhancement in product variety and innovation.
Why is the OSRAM brand considered valuable?
The OSRAM brand is valued for its reliability and trust built among consumers worldwide over many years, making it a leading name in the lighting sector.
How will this partnership impact the lighting market?
The strengthened partnership is expected to propel innovation and open new markets, establishing a broader presence for both brands in the global lighting landscape.
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