Ameriprise Financial Launches New Television Campaign
Ameriprise Financial, Inc. (NYSE: AMP) has recently unveiled two captivating television advertisements designed to empower clients as they navigate their financial journeys and reach their most significant aspirations. These ads focus on showcasing the unique value offered by Ameriprise financial advisors, emphasizing how personalized guidance can lead to a more confident and fulfilling life.
Spotlight on Client Achievements
The new advertisements, which come in both 30-second and 15-second formats, highlight various milestones that clients experience. Whether it's launching a small business or cherishing moments with loved ones, these spots portray the many ways one can achieve their goals with the support of Ameriprise.
Achieve So Much More
One of the ads, titled "Achieve so much more", focuses on the impactful moments in clients' lives, including parenting, entrepreneurship, and transitioning into retirement. This commercial beautifully encapsulates how Ameriprise advisors assist clients in recognizing and seizing these important opportunities, reinforcing the idea that every step can lead to greater achievements.
Count on So Much More
The second ad, "Count on so much more", presents the importance of community and family support. It illustrates how clients of Ameriprise not only support their loved ones but also lean on their advisors for guidance in fulfilling their financial needs. This mutual reliance highlights the strong connection between advisors and clients.
The Role of Advisors
Marie O’Neill, the senior vice president of marketing at Ameriprise, stated, "Clients count on Ameriprise and their advisor to guide them through life’s biggest milestones and seize opportunities to achieve their financial goals and dreams." This statement encapsulates the essence of Ameriprise's mission: to empower clients through expert advice backed by a longstanding history of stability and trustworthiness, which spans over 130 years.
Multichannel Marketing Strategy
The new advertisements will be showcased across various platforms, including cable sports, entertainment, and business programming on networks like CBS, NBC, ABC, and Fox Business. A robust digital marketing strategy complements the television campaign, featuring targeted ads on social media channels and popular news websites.
This comprehensive multichannel approach delivers a cohesive brand message, strengthening the connection between the firm and its audience. Moreover, customizable content will be made available for Ameriprise financial advisors aiming to enhance their community engagement.
Creative Collaboration
The creative execution of these advertisements was developed by the agency Invisible Man, while MayoSeitz managed the media buying process for Ameriprise, ensuring that the campaigns effectively reach and resonate with the target audience.
About Ameriprise Financial
With a legacy of 130 years, Ameriprise Financial remains committed to helping individuals feel secure about their financial futures. With substantial services ranging from investment advice to asset management, the firm boasts a network of approximately 10,000 financial advisors dedicated to addressing diverse financial needs.
Though working with a financial advisor does not guarantee investment success, the expertise of Ameriprise’s professionals can significantly enhance the likelihood of achieving financial goals.
Investing with Confidence
It is essential to note that investment products are not insured by any federal agency and carry risks, including the potential loss of principal. As a member of FINRA and SIPC, Ameriprise Financial Services, LLC is committed to providing transparent information to protect and guide investors.
Frequently Asked Questions
What is the message behind Ameriprise's new ads?
The ads emphasize the importance of personalized financial advice in helping clients achieve significant milestones in their lives.
How long will the ads run, and where can I see them?
The advertisements will air on major networks and can also be viewed on the Ameriprise YouTube channel.
Who created the new advertising campaign for Ameriprise?
The creative work for the campaign was developed by Invisible Man, with media buying handled by MayoSeitz.
What services does Ameriprise Financial offer?
Ameriprise provides a range of services including investment advice, asset management, and personalized financial planning through its network of advisors.
Is investment with Ameriprise guaranteed?
No, investment advisory products do not guarantee success and carry risks that investors should be aware of.
